Thoughts on potentially new Seamasters

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+1 for keeping the Bond bracelet non-tapered . For better or worse, it's part of the SMP300 DNA for over thirty years now.

Now, would love to see a modern version of the 120m from the 90's. These eventually morphed into the Aqua Terra line. These 120m neo-vintage with the 1120 movement are massively undervalued, IMO.

 
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The problem today is that people need to be constantly stimulated to keep their attention. And when they don't get their daily dopamine dose, they loose interest and fall into a neverending loop of bragging on the net. Seamasters sell like hot cakes, assuming from the quantity of pics shared and they work perfectly well, even if the bracelet design does not make everyone happy. Get a mesh, they are also available as tapered in aftermarket and problem solved. With so many dial variations and colors, everyone should be happy. And yet they brag that the line stayed "unchanged" since 2016...
 
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The problem today is that people need to be constantly stimulated to keep their attention. And when they don't get their daily dopamine dose, they loose interest and fall into a neverending loop of bragging on the net. Seamasters sell like hot cakes, assuming from the quantity of pics shared and they work perfectly well, even if the bracelet design does not make everyone happy. Get a mesh, they are also available as tapered in aftermarket and problem solved. With so many dial variations and colors, everyone should be happy. And yet they brag that the line stayed "unchanged" since 2016...
Meshes are god awful & so is the non tapering SMP bracelet.

Least the rubber is nice
 
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The problem today is that people need to be constantly stimulated to keep their attention. And when they don't get their daily dopamine dose, they loose interest and fall into a neverending loop of bragging on the net. Seamasters sell like hot cakes, assuming from the quantity of pics shared and they work perfectly well, even if the bracelet design does not make everyone happy. Get a mesh, they are also available as tapered in aftermarket and problem solved. With so many dial variations and colors, everyone should be happy. And yet they brag that the line stayed "unchanged" since 2016...

As someone who works closely with the 18-24-year-old demographic, I totally hear you re: short, fickle attention spans and the constant craving for novelty. You can’t please all the people all the time, and there’s a case to be made for brand fidelity and consistency and honoring tradition. Constant change isn’t a good idea.

That said… I’m not sure if this is what you were saying, anyway, but I don’t agree with the logic of ‘we should continue doing it this way because it’s how we’ve done things for __ years.’

When it comes to designing and marketing a watch bracelet, the people at Omega/Swatch are smarter than I am: if the bracelet were a liability, I’m sure they’d have radically redesigned it by now (and indeed maybe that’s behind the decision to offer the no-dates on mesh), but I’m not a fan of that part of the design, and I’ve seen many others express dislike for it too. If they totally rethought the bracelet, I wouldn’t feel betrayed by history: I’d feel like my favorite brand was listening to its loyal customers and trying something new.

Again, just one man’s opinion. I love Omega—and the Seamaster Pro is my favorite line of watches from any brand—only the Aqua Terra comes close, and it’s not even that close. If they do a new release and maintain the nontapered bracelet, I’m not going to be petulant child about it. (I put an AT bracelet on my SMP and am quite pleased with it: will meets way.) But if I’m to have any say in the matter—as we all do here on OF 😀 - I’d encourage the brand to be a little less conservative about design and move past incrementalism with the next version.

…All respect to the Submariner—undoubtedly the type specimen of divers. But that’s a model that looks more or less identical to its original variant from the 1950s. And I think it’s a huge yawn. What I love about Omega is its adventurous spirit. Not everything ends up being a hit, but at least they go for it. Honor tradition, but don’t let it hold you in the past.
 
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Adding a tapered bracelet isn't an issue. A tapered Bond is an abomination, it just won't work like some think it would. I'm all for more bracelet options and that's why I really enjoy what Forstner and Uncle Straps are doing. My cup runneth over. They've done what Omega hasn't seen fit. I'd like to try a Staib mesh on mine. The watch itself, though, will not change much because it's practically been the way it is for the entire century and it works. And sells. The details will change, but it will always be what it is now.

It's fine people saying what they don't like and what they'd change, but there is no reason for Omega to change the SMP. Much like the older Submariner, it will always look the same. Change it too much and it's not a SMP; it becomes a SM300, or a Planet Ocean, or an Aqua Terra, or one of the Heritage models, or something else not yet imagined. If they want to "better" it and "sport" it up, they already have the recipe a la, the Peter Blake models. They could offer those in a multitude of sizes for those that notice fractions of a millimeter difference between watches and want a smaller watch and those that find the current SMP old, outdated, or whatever adjective they assign to it. I'd be all for it.
Edited:
 
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That said… I’m not sure if this is what you were saying, anyway, but I don’t agree with the logic of ‘we should continue doing it this way because it’s how we’ve done things for __ years.’
All I wanted to say was that requesting a new version just because the old one is on the market since 2016 is obscene. I like innovation, I work in R&D. Give me Spirate! But just because something works, it does not need fixing. I hear that people dislike the untapered Bond bracelet. I am not a fan either, but I like a mesh bracelet... Omega can't please everyone it seems 😀
 
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All I wanted to say was that requesting a new version just because the old one is on the market since 2016 is obscene. I like innovation, I work in R&D. Give me Spirate! But just because something works, it does not need fixing. I hear that people dislike the untapered Bond bracelet. I am not a fan either, but I like a mesh bracelet... Omega can't please everyone it seems 😀

And if they did please everyone, we’d be displeased about that too.
 
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Identity is the base for any brand.

Half people here describes a Sub and the other half a CWC Diver. Both things will not happen.
 
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Identity is the base for any brand.

Half people here describes a Sub and the other half a CWC Diver. Both things will not happen.
I must have missed those Rolex Subs & CWC with lyre lugs.
 
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+1 for keeping the Bond bracelet non-tapered . For better or worse, it's part of the SMP300 DNA for over thirty years now.

Now, would love to see a modern version of the 120m from the 90's. These eventually morphed into the Aqua Terra line. These 120m neo-vintage with the 1120 movement are massively undervalued, IMO.


This with the SMP 300M hands, wave dial, no date, brushed Bond bracelet, in a 36-38MM case would be an Explorer killer in my book... I’d buy it in an heartbeat. And yet, there are already enough Seamasters! I feel bad suggesting Omega dilute the line with yet another model.
 
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I’d like to see changes to the SMP300 line.

Things that I really like and would not want to see change: Scalloped bezel, twisted lugs, He valve.

Things I like generally: Dials. Big waves, thin waves, grained, summer blues, all awesome. Indices. I wish the hand set were a bit more legible though and don’t looovw the date window but I prefer it to the framed window in the AT.

Things I would like to see change: diameter, thickness, bracelet, caseback. A little smaller and thinner. This, and a change to the bracelet would help move me closer to a purchase. A closed caseback with a nice medallion would be cool.

Yes I could buy an aftermarket bracelet, but I would greatly prefer and feel more confident with a great stock bracelet.

I know that these are best sellers for them, but that doesn’t necessarily mean they can’t benefit from changes. Many people are happy buying one for a first luxury watch. There are quite a lot of people who instead opt for something else like a Sub or a Black Bay. Many who buy it will love it and keep it, but many end up selling them for way under retail. If Omega is doing well enough then great, but Cartier did overtake them in sales.
 
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I'm on Team Hate the Hands, HEV, and Bracelet.

The hands and bracelet can be, and should be, updated. But if you lose the HEV is it really an SMP anymore.
 
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I'm on Team Hate the Hands, HEV, and Bracelet.

The hands and bracelet can be, and should be, updated. But if you lose the HEV is it really an SMP anymore.


Let me preface this reply by saying: I appreciate where you’re coming from and am not questioning the value of such a reply. But I am confused by this logic—which several others have applied to this thread as well. Don’t construe this as an attack. I’m sincerely asking this question, as I guess I may just have a very different approach to this sort of thing and am open to the possibility that I’m part of some fringe minority and didn’t realize it until now.

…Isn’t it a Seamaster Professional if Omega says it is, regardless of what they do in redesigning it?

After all the SMP is just a branding concept, subject to the creative whims of those who invented and marketed it. Why are we acting as though there are inviolable orthodoxies in the details just because there are certain design conventions?

I’m not trying to be cute. I do get that there is a threshold here: if Omega released a gold dress watch on a leather strap with 5m of wr and told us it’s a SMP, we’d be understandably skeptical. But there are, say, chronographs in the SMP line. And watches made from precious metals. I guess by my reckoning the baseline is that it’s meant to be a “professional” (whatever that means) dive watch. Whatever they do within that parameter, I’d see as totally consistent, even if they jettisoned other features that have been with every other iteration of the watch thus far.

This is a Corvette.



So is this.



This is a burger.



So is this.



Brand, concept, design—these aren’t static: they evolve with time, taste, habit, etc. At least that’s how I think about things. I appreciate Omega because it’s a dynamic brand that isn’t afraid to shake things up from time to time. Obviously they’ll keep offering heritage or flagship designs like the MoonWatch that bring people into the showroom—that’s just good business. But if the Bond bracelet or the He valve are feeling a bit dated or unpopular, why should they cling to them?

Maybe I’ve already answered the question above, in asking it: it just comes down to where each of us sees the parameter/threshold. Some of us are broader in defining those than others are.
Edited:
 
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Let me preface this reply by saying: I appreciate where you’re coming from and am not questioning the value of such a reply. But I am confused by this logic—which several others have applied to this thread as well. Don’t construe this as an attack. I’m sincerely asking this question, as I guess I may just have a very different approach to this sort of thing and am open to the possibility that I’m part of some fringe minority and didn’t realize it until now.

…Isn’t it a Seamaster Professional if Omega says it is, regardless of what they do in redesigning it?

After all the SMP is just a branding concept, subject to the creative whims of those who invented and marketed it. Why are we acting as though there are inviolable orthodoxies in the details just because there are certain design conventions?

I’m not trying to be cute. I do get that there is a threshold here: if Omega released a gold dress watch on a leather strap with 5m of wr and told us it’s a SMP, we’d be understandably skeptical. But there are, say, chronographs in the SMP line. And watches made from precious metals. I guess by my reckoning the baseline is that it’s meant to be a “professional” (whatever that means) dive watch. Whatever they do within that parameter, I’d see as totally consistent, even if they jettisoned other features that have been with every other iteration of the watch thus far.

This is a Corvette.



So is this.



This is a burger.



So is this.



Brand, concept, design—these aren’t static: they evolve with time, taste, habit, etc. At least that’s how I think about things. I appreciate Omega because it’s a dynamic brand that isn’t afraid to shake things up from time to time. Obviously they’ll keep offering heritage or flagship designs like the MoonWatch that bring people into the showroom—that’s just good business. But if the Bond bracelet or the He valve are feeling a bit dated or unpopular, why should they cling to them?
Ignoring the cars, because technology and manufacturing and safety standards changed since the 60s.

Your burger example is too generic because a SMP is a watch and a Daytona is a watch so a SMP is a Daytona.

But for a serious answer, you have a design language and a brand identity, and you have to be true to those unless you really really want to forge something new (even the most mad and off the wall stuff from AP with the Concept range, Richard Mille with everything they make, MB&F with horological machines are recognizable as being made by those brands).

And I don't like it, but removing the HEV on the SMP would be akin to putting screw down pushers of the Speed master.
 
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Ignoring the cars, because technology and manufacturing and safety standards changed since the 60s.

Your burger example is too generic because a SMP is a watch and a Daytona is a watch so a SMP is a Daytona.

But for a serious answer, you have a design language and a brand identity, and you have to be true to those unless you really really want to forge something new (even the most mad and off the wall stuff from AP with the Concept range, Richard Mille with everything they make, MB&F with horological machines are recognizable as being made by those brands).

And I don't like it, but removing the HEV on the SMP would be akin to putting screw down pushers of the Speed master.

This is where I’m realizing how weird I am. Because those other watch brands you named: I agree with you about their consistency in design language, and that’s precisely why I find all three of them to be completely boring in a way Omega is not. AP sells every Royal Oak it makes, I do realize, but my god what a snooze that brand is.

And I hear you re: the burger analogy, but I don’t think someone could stick a piece of cod between two carrot sticks and convince us it’s a burger? My point is that we define these thresholds. One person’s design language is another’s tired old feature whose time has come. 😀 (Not sure I agree re: the car analogy—I think it works just fine but won’t belabor the point.)

Thanks for engaging. This has got me rethinking things here this morning.
Edited:
 
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This is where I’m realizing how weird I am. Because those other watch brands you named: I agree with you about their consistency in design language, and that’s precisely why I find all three of them to be completely boring in a way Omega is not. AP sells every Royal Oak it makes, I do realize, by my god what a snooze that brand is.

And I hear you re: the burger analogy, but I don’t think someone could stick a piece of cod between two carrot sticks and convince us it’s a burger? My point is that we define these thresholds. One person’s design language is another’s tired old feature whose time has come. 😀 (Not sure I agree re: the car analogy—I think it works just fine but won’t belabor the point.)

Thanks for engaging. This has got me rethinking things here this morning.
RM I don't like. But I don't think you can call any of the 3 boring.

Those AP concepts, I especially love the Black Panther one, are ridiculous for the safe and tried and true Royal Oak platform but are are still super recognizable as Royal Oaks (now if you want to argue that they really are a one watch brand, no argument here).
 
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(now if you want to argue that they really are a one watch brand, no argument here).

Done! (Two years ago.) 😀

 
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This is where I’m realizing how weird I am. Because those other watch brands you named: I agree with you about their consistency in design language, and that’s precisely why I find all three of them to be completely boring in a way Omega is not. AP sells every Royal Oak it makes, I do realize, but my god what a snooze that brand is.

And I hear you re: the burger analogy, but I don’t think someone could stick a piece of cod between two carrot sticks and convince us it’s a burger? My point is that we define these thresholds. One person’s design language is another’s tired old feature whose time has come. 😀 (Not sure I agree re: the car analogy—I think it works just fine but won’t belabor the point.)

Thanks for engaging. This has got me rethinking things here this morning.

Your specific car analogy is a perfect support for too may changes would alter the SMP brand and fundamentally change the watch. The new Corvette is not a Corvette. Chevrolet wanted the new Corvette to participate in and occupy a completely different segment then any Corvette ever had in its entire history. Is it actually Corvette? Of course it is. As you said, a company can call their product what they wish. They are completely different cars fully designed to do different things in different ways for different customers. Large, mostly aesthetic design changes to a wristwatch, aren't quite as extreme, however.

The SMP has been and is known for very specific design elements. If Omega wants the new SMP to be different than it has been, they'll remove the HEV, or change the hands to something else entirely different than solid or skeleton swords, they'll permanently remove the wave dial, they'll completely ditch the Bond bracelet, they'll call it a SMP and the result would still be a SMP. They could manufacture a Submariner clone, put SMP on the dial and it would be a SMP. Neither is an evolution, though. It would be a marked change in the SMP identity, look, and feel. It would be a different watch. To say that isn't wrong.

So, you're correct, the SMP is whatever Omega wants it to be and whatever watch they brand with the title. To say that changes they may or may not make, might or might not be true to the brand history and current brand identity, including some suggested or wished for here, wouldn't result in a fundamental change and represent a deliberate alteration of the brand identity and a different watch altogether is correct. It might not be a SMP.
 
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Except if the SMP is discontinued and it won't happen, the overall design has no chance to change. How many watches get to be recognized at first look. 10/15.

After spending millions in marketing for 30 years to get an icon, Omega won't take any chance. If one day, it stops selling, ok.

The overall design of Porsche never changed. And never will. Even when they made a SUV, every body saw instantly a Porsche. If one day they make a wheelbarrow, you will see a Porsche 😀
 
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Except if the SMP is discontinued and it won't happen, the overall design has no chance to change. How many watches get to be recognized at first look. 10/15.

After spending millions in marketing for 30 years to get an icon, Omega won't take any chance. If one day, it stops selling, ok.

The overall design of Porsche never changed. And never will. Even when they made a SUV, every body saw instantly a Porsche. If one day they make a wheelbarrow, you will see a Porsche 😀
Clearly a task for generative AI image creators.

You could probably the sell the crap out of these!