This craft we call writing: The Hodinkee house style

Posts
873
Likes
1,050
@krogerfoot you had me at "editors who generally prevent howling disfluencies and typos from reaching the publishing stage".

I am a professional writer (in the sense that I occasionally get paid, not that I am any good or pretend to be any good) as a part-time thing, and few things annoy me more than my editor changing my prose and getting it wrong. This goes for picture captions as well as outright modification of the text. It's fine if he makes it better or clearer, which he often does. But as often, he inserts misspellings and just plain wrongness. I can't really complain, because he's the guy who decides to buy my stuff.

I confess that I really get torqued when I read badly proofed stories in the NYT or WSJ, both paradigms of newspaper writing (albeit from opposing views) and yet as we (in America anyway) do more and more "writing" to each other via text messaging, forums like this or emails, it seems that adhering to proper grammar, punctuation and dare I suggest, spelling, have gone the way of the rotary telephone. In other words, no one seems to care, beside us old-fashioned pedants.

What was my point?

Oh yeah, thanks.
 
Posts
1,231
Likes
3,798
I confess that I really get torqued when I read badly proofed stories in the NYT or WSJ, both paradigms of newspaper writing (albeit from opposing views) and yet as we (in America anyway) do more and more "writing" to each other via text messaging, forums like this or emails, it seems that adhering to proper grammar, punctuation and dare I suggest, spelling, have gone the way of the rotary telephone. In other words, no one seems to care, beside us old-fashioned pedants.

The absolute worst for me is people who talk like this.... like the only punctuation they know is the ellipsis...... but not even real ellipses because they just press hold down the period key a random length of time...... it's absolutely infuriating..........

How hard is it to use commas and semicolons...? Not very hard....

- Kyle.....
 
Posts
2,598
Likes
5,661
The absolute worst for me is people who talk like this.... like the only punctuation they know is the ellipsis...... but not even real ellipses because they just press hold down the period key a random length of time...... it's absolutely infuriating..........

How hard is it to use commas and semicolons...? Not very hard....

- Kyle.....
Uh oh 😁
 
Posts
375
Likes
431
An anecdote, for your entertainment:

A few years ago, when my interest in vintage watches was first piqued (ca. 2013), I regularly enjoyed reading many of the articles on Hodinkee. I did notice, however, that those articles seemed to lack competent proof reading. Grammar was frequently questionable, sentence structure and flow were choppy, and punctuation was in fact rather heinous. One evening, after I finished grading two dozen undergraduate papers (aided by a cocktail), I printed a particularly guilty Hodinkee article and gave it the red pen treatment. I scanned it, emailed it to their customer service email address, and asked for a job. To my surprise, I received a reply from one of the head editors at the website offering to meet in New York. I never heard back after that.

Make of it what you will. These days, it's a fun story I tell at watch meetups.
 
Posts
1,071
Likes
2,167
I used to love the 'Bring a Loupe' articles when they were educational and showed what to look out for. They'd point out acceptable imperfections as well as frankens. Now it's just links to buy stuff from their friends.
 
Posts
1,086
Likes
3,769
@krogerfoot I am a professional writer (in the sense that I occasionally get paid, not that I am any good or pretend to be any good) as a part-time thing, and few things annoy me more than my editor changing my prose and getting it wrong.

Editing is the main way I put food on my family, as they say. I've found that copy editors in particular seem to develop and cherish their own personal collection of lunatic grammar/vocabulary bugbears and peeves. I try to stay away from whatever fumes might have made them that way.
 
Posts
1,231
Likes
3,798
I used to love the 'Bring a Loupe' articles when they were educational and showed what to look out for. They'd point out acceptable imperfections as well as frankens. Now it's just links to buy stuff from their friends.

I think that was back when Eric Wind was still doing that column. It was never the same after he left.
 
Posts
1,086
Likes
3,769
The feel I get from some of hodinkee's articles, given their target audience is mainly people of means, is they are "dumbing down" their writing style . . .
I think they are genuinely bad writers. I won't pretend to be a watch expert, so I'll leave the criticisms of Hodinkee's scholarship to others. What gets up my nose about the typical Hodinkee article is that the breezy style serves not only to signal an oily comfort with superexpensive luxury goods, it also acts as a hedge against accountability. The dashed-off air of these pieces is a disclaimer against errors and lapses, because the writer isn't really putting all that much effort into it.
 
Posts
2,720
Likes
5,552
I know this is a bit off topic, but I would have loved to have heard the intra office discussion about the Leica SE Grey layout and negative feedback on Youtube (comments still disabled).
 
Posts
3,998
Likes
9,019
Another point I’d like raise as to why I will never be able to take them seriously is the flogged-to-death use of the term (I believe they coined) ‘important’ w.r.t watches.

I would think that may have been coined by auction houses...
 
Posts
3,998
Likes
9,019
The absolute worst for me is people who talk like this.... like the only punctuation they know is the ellipsis...... but not even real ellipses because they just press hold down the period key a random length of time...... it's absolutely infuriating..........

How hard is it to use commas and semicolons...? Not very hard....

- Kyle.....

You’ve just indicted half of the OF membership (and I’m standing, applauding).
 
Posts
2,504
Likes
7,579
I still visit Hodinkee a fair bit. I think their website layout,colour and design is attractive and it makes me happy to read and look at the watches they talk about. Agreed with OP, about the sense of style in writing. I use to do Abit of copy writing when I was interning and the amount of bullshit I had to write for Samsonite products was staggering.

It's never about quality writing, it's just spinning a "story" to sell.

Also this topic was brought up a while back

https://omegaforums.net/threads/verbosity-in-watch-sales-ads.72203/#post-911230
 
Posts
2,720
Likes
5,552
HOOOLD on, you mean to say there is a name for the dot dot dot. I thought ellipsis was just the code word used in Casino Royal to set the bomber in motion.

Furthermore, I thought the dot dot dot dot dot dot dot meant you are just pausing a little longer.
Edited:
 
Posts
4,593
Likes
10,810
HOOOLD on, you mean to say there is a name for the dot dot dot. I thought ellipsis was just the code word used in Casino Royal to set the bomber in motion.

Further more, I thought the dot dot dot dot dot dot dot meant you are just pausing a little longer.

Yes and it's proper form is 3 dots. 😁
 
Posts
4,593
Likes
10,810
It should be its, not it's.

Yes like someone previously mentioned...typing on a phone and the autocorrect on mine is out of control.
 
Posts
3,631
Likes
24,500
I do love reading the comments over at Hodinkee. It's an amusing echo-chamber of snobbery and brown-nosing. In comparison, it makes me really enjoy this forum, where you'll find people equally as excited to chat about no-name vintage skindivers as about rare rolexes.
 
Posts
1,443
Likes
3,810
I used to enjoy a lot of Hodinkee articles, I mostly have stopped reading but my only problem with them is when they insist on holding themselves out as «journalists ».
At least they used to when the discussion below took place. Now it seems they have more fully embraced their identity as a marketing vehicle, but it would be interesting to see if their vocabulary evolves..

https://omegaforums.net/threads/hodinkee-gets-it-wrong-again.60477/

^^^ A thread well worth rereading almost 3 years later
 
Posts
614
Likes
836
I'm only criticizing Hodinkee's amusingly terrible writing here, not vintage watch collecting, or the way people on this forum talk about it. I agree that not many people take Hodinkee seriously, though I don't really see them as such a pernicious influence on the watch collecting world.

However, I don't think there is anything at all irrational about vintage watch fandom. Watch enthusiasts are celebrating human ingenuity when they admire mechanical watches. This is a technology that was perfected centuries ago, a fantastically complex tool that works so well that many of the people reading this are wearing one right now that was manufactured long before they were even born, and barely giving it a second thought. NOT admiring that would be irrational.

If you don't think there is anything at all irrational about [literally every single fandom on the face of the earth throughout human history] you must be a fan.