For many years dial refinishing companies were worried that they could be sued for infringement of copyrights and tradmarks if they did a perfect job, and that is because Rolex is shall we say rather Litigious.
Dial refinishing requires dies to be made to do the ballon-transfer process that was used to make the swiss dial orginially
. That means making a die that someone has to pay for etc. It seems they decided to cut to the chase with applied print letters or something rather than transfer printing.
Now the restoration of a piece allows legally for someone to remake exactly the logo, as long as its one at a time for a specific restoration. See ferrari logos, or Time Delay rolex dials for examples...but now companies have decided they dont need to limit themselves to making them one at a time...and we get Cursive Writing on the vintage dial...Fugly