I might insult a few, and I may have other qualifiers for "worst watch" then many others....
After giving it a bit of thought I came to the conclusion that judging the candidates on their bad looks alone makes it too damn hard. There are just too many over qualified candidates out there.
What is "worst" too me is watches that is superbly made in terms like materials and craftsmanship, but fails the ultimate purpose of their existence: Telling time.
My thoughts in particular goes to the likes of the Parmigiani Fleurier Bugatti SUPER SPORT.
Priced at a mere CHF300' +/- it provides the proud owner a huge lump of watch that has the area actually used for telling time reduced to utter uselessness.
Cool? In many ways yes, but also exceptionally daft.
It has been labelled "the ultimate drivers watch" in a couple of articles.
That is guaranteed to have been written by persons with absolutely no clue as to what real driving involves, especially not at high speeds.
Trying to get a read out of the time on such a small dial doing 300kph on the autobahn one early morning would qualify as stupidity at best.
So much fine workmanship, construction, decoration and wrapping for so little purpose qualifies it as one of my top contenders, not for the ugliest but, for worst
watch.
