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tyrantlizardrex
·+ another 1 - courting the key influencers of taste on a 1 to 1 basis is probably cheaper to do outside of the confines Baselworld, is more effective and already happens anyway.
RJ, TGN Boys , Chris et al - Fingers crossed there’ll now be more marketing budget available that you can get part of.
If the name of the game is brand marketing, then $53million would buy a whole lot of coverage.
Although I don't think the influencer marketing stuff has a positive effect for watch brands in the way they hope.
If I suddenly had $53million spare budget to spend, it would go on 5-10 experiential live events a year - things like the Moonwatch event at the Tate Modern, or the Ladies Vintage event in... Hong Kong (I think?) cover so many bases - you can court press, dealers, customers, celebrities all in one go, on a grand scale.
And for the record, Swatch have never courted me, in any way... if anything, our interactions have often been rather odd. 😒
Case in Point: - at a boutique event in London, a member of Omega's retail staff tried to introduce me to Tom Manger, their UK marketing manager, who looked at my out stretched hand, looked at me, and then turned around and walked away. 🤔
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