I completely see the appeal. Look at the Genta Mickey Mouse frenzy for example.
These characters have acquired a certain status both emotionally and lifestyle-wise. The added factor of the relationship of Snoopy and NASA absolutely elevate it to a significant brand value.
When this one came out I always though tit was a little too busy. I love the snoopy, I don't like the 14 second and the failure legends. If anything I would have had one or the other as part of the case-back.
Hell, if they only had kept the squared markers on the first 14 seconds without the text then it would be a really cool wink to history, bu the text...too much.
"failure is not an option" is pure Hollywood Americana and really screams of Gimmick. It's like if Smith & Wesson issued a limited edition model 29 engraved "Ask yourself, Do I feel lucky?..."
It's weak.
But, to me, leave the squares on the second markers, the Snoopy image and the case-back and it's a beauty....27G worth beauty? I guess it depends what 27G mean to your bank account.