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STANDY
··schizophrenic pizza orderer and watch collectorDidn’t someone predict the Apple Watch would finish us all 5 years ago 🥱
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Rolex market predictions?
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vbrad26
·Anyone have any idea how accurate these charts are?
"The Rolex Market Index is an indicator of the financial performance of Rolex watches on the secondhand market. It is comprised of the top 30 Rolex models by transaction value. The index shows the average market price (in USD) of these 30 watches over time."
https://watchcharts.com/watches/brand_index/rolex
"The Rolex Market Index is an indicator of the financial performance of Rolex watches on the secondhand market. It is comprised of the top 30 Rolex models by transaction value. The index shows the average market price (in USD) of these 30 watches over time."
https://watchcharts.com/watches/brand_index/rolex
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gbesq
·Anyone have any idea how accurate these charts are?
"The Rolex Market Index is an indicator of the financial performance of Rolex watches on the secondhand market. It is comprised of the top 30 Rolex models by transaction value. The index shows the average market price (in USD) of these 30 watches over time."
https://watchcharts.com/watches/brand_index/rolex
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NGO1
·The days of begging for a Rolex (at AD) will continue.
What we do see clearly are Rolex's aggressive measures to stabilize their market. They introduced the CPO program-- priced their used pieces way above gray. Rolling out the CPO program effectively, globally is a pain in the ass. This puts a ton of pressure on their ADs to buy, service and sell used watches. AP and Patek have been talking about a similar program for years, nothing came of it.
Then, buying Bucherer/Tourneau to sell direct to consumers is a major leap. Ambitious plans and direction. Demand is still crushing supply by 100x-300x (conservatively). At what point do you see demand meets supply? Sure, some lucky smartass will get a GMT in a week, but that’s the exception, not the norm.
But here’s the juicy part: Bucherer and Tourneau don’t just sell Rolex. Rolex now has its hands up the throats of competitors. Crushing competitors in demand, in sales and now at the registers. Scary thoughts if you are Breitling, Tag Heuer, Longines, Seiko, etc. These other guys better have a solid e-commerce platform ASAP!!!!
Rolex isn’t waiting for the market to turn green. They are flipping this stagnant market, with force!
What we do see clearly are Rolex's aggressive measures to stabilize their market. They introduced the CPO program-- priced their used pieces way above gray. Rolling out the CPO program effectively, globally is a pain in the ass. This puts a ton of pressure on their ADs to buy, service and sell used watches. AP and Patek have been talking about a similar program for years, nothing came of it.
Then, buying Bucherer/Tourneau to sell direct to consumers is a major leap. Ambitious plans and direction. Demand is still crushing supply by 100x-300x (conservatively). At what point do you see demand meets supply? Sure, some lucky smartass will get a GMT in a week, but that’s the exception, not the norm.
But here’s the juicy part: Bucherer and Tourneau don’t just sell Rolex. Rolex now has its hands up the throats of competitors. Crushing competitors in demand, in sales and now at the registers. Scary thoughts if you are Breitling, Tag Heuer, Longines, Seiko, etc. These other guys better have a solid e-commerce platform ASAP!!!!
Rolex isn’t waiting for the market to turn green. They are flipping this stagnant market, with force!
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Evitzee
·There is a big difference between making watches and selling watches. Years ago The Hour Glass Group in Singapore bought the Daniel Roth and Gerald Genta factories, but they had no experience managing a watch company, retailing was their forte. It was a mess until they unloaded the enterprises to the Bulgari Group. Now, what experience does Rolex have in the retail sector, other than badgering retailers as a sport? Very little I'd say. Now they have the Bucherer and Tourneau chains which have to sell many brands other than Rolex to thrive. How Rolex handles all of this will be critical to the success of the purchase. Rolex says they won't interfere with how Bucherer will be run. BS, they will soon be sticking their fingers into the enterprise. Let's see how the 'Rolex System' translates to retail.
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Twocats
··Married... with childrenA mate of mine based in Miami just offered me his 2022 YM II gold/Steele 44mm for $24k which is what he paid for it. Not my cup of tea but a sign of the times.
i will admit I am sitting on a ladies YM 37 rose gold until the market picks up ♂️
i will admit I am sitting on a ladies YM 37 rose gold until the market picks up ♂️
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morningtundra
·Anyone have any idea how accurate these charts are?
"The Rolex Market Index is an indicator of the financial performance of Rolex watches on the secondhand market. It is comprised of the top 30 Rolex models by transaction value. The index shows the average market price (in USD) of these 30 watches over time."
https://watchcharts.com/watches/brand_index/rolex
Adjust for crypto-frenzy and covid-stimulous and the macro picture tracks the wider economy.
If you're holding precious metal Rolex, wear and enjoy them for another 10 years, and then revisit this thread...
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Twocats
··Married... with childrenI was told something very surprising recently. Apparently Rolex intends to sell certified pre-owned Rolex watch's. I would assume via the recently purchased Swiss jewellery shop chain.
If its true, it will make the grey market a very interesting place and previous grey prices may never be seen again.
If its true, it will make the grey market a very interesting place and previous grey prices may never be seen again.
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YY77
·I was told something very surprising recently. Apparently Rolex intends to sell certified pre-owned Rolex watch's. I would assume via the recently purchased Swiss jewellery shop chain.
If its true, it will make the grey market a very interesting place and previous grey prices may never be seen again.
https://omegaforums.net/threads/rolex-announces-its-official-certified-pre-owned-programme.153169/
I dont think the previous inflated prices will disappear, imo Rolex wants their piece of the grey market pie.
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Twocats
··Married... with childrenThe certified pre owned programme was discussed here;
https://omegaforums.net/threads/rolex-announces-its-official-certified-pre-owned-programme.153169/
I dont think the previous inflated prices will disappear, imo Rolex wants their piece of the grey market pie.
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padders
··Oooo subtitles!I think those of you who think this is a minor temporary blip are kidding yourself. I've already given examples in this thread of how big the recent falls in value are but as another example, I saw some reliable price data for Hulks yesterday that suggests that watches which might have fetched $20K 6-12 months ago are now struggling to attract offers over $13-$14K. I have one foot in the jewellery trade so get to see behind the curtain occasionally. What I have seen tells me it would be madness to pay over list for any sports Rolex at present.
It would be rather ironic if Rolex decide to get involved in the aftermarket just as prices crashed back down to list and under. Perhaps they have seen the way the wind is blowing are hoping to prop up prices, rather like Richemont did when they took over Watchfinder. That hasn't as far as I can see worked out wonderfully as yet.
It would be rather ironic if Rolex decide to get involved in the aftermarket just as prices crashed back down to list and under. Perhaps they have seen the way the wind is blowing are hoping to prop up prices, rather like Richemont did when they took over Watchfinder. That hasn't as far as I can see worked out wonderfully as yet.
Edited:
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Evitzee
·Thanks for the link. Rolex will have its slice via Bucherer most likely.
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Twocats
··Married... with childrenBucherer already had this angle covered. In June I walked into the main Bucherer store in Luzern and went in to the attached Rolex boutique room where there were the standard empty showcases. A salesman asked if he could help me to which I replied, "you have nothing to sell me" and he came back with "we have pre-owned" which obviously weren't on display. I just kept on walking.
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DrmexicoII
·I am curious to know what sort of prices they were selling the second hand pieces at and how old they actually were. The cynic in me sees them moving from the attached RB directly over to the pre-owned section.
The certified pre-owned watches that I saw highlighted on YouTube videos were significantly higher than the equivalent grey market price.
In my opinion the Rolex CPO programme isn't for the likes of us. It's for people that "just want a rolex" and have been disappointed walking into an AD to find there's no CB to buy. The CPO gives those buyers a choice, and potential entry onto The Waiting List. Wouldn't surprise me if those CPO watches get sold back to the AD when the buyer's name is picked from The Waiting List. And then the cycle begins again.
Now that Rolex owns Bucherer (assuming the sale has been allowed to go ahead) we're unlikely to know how successful the CPO programme has been I suspect.
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8100_RPM
·Now that Rolex owns Bucherer (assuming the sale has been allowed to go ahead) we're unlikely to know how successful the CPO programme has been I suspect.
In near future the sales associate at Bucherer will tell you that they don't have a new Rolex to sell you but they can sell you a new Omega. There's some irony in Rolex profiting off the sale of their competitors products.
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DrmexicoII
·In near future the sales associate at Bucherer will tell you that they don't have a new Rolex to sell you but they can sell you a new Omega. There's some irony in Rolex profiting off the sale of their competitors products.
Possibly, but only after trying to sell you a CPO Rolex first. But your irony point is spot on.
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Tekashi_145.022
·I am curious how Rolex intends to approach quality standards for their CPO program. How many times can a case have been refinished to be sold under CPO? Will service dials become widespread in CPO watches (no T Swiss T, no T < 25, etc.)? What happens if an older bracelet has stretch - will it be repaired, replaced with a NOS bracelet, sold as-is? What amount of bracelet stretch will pass their QC? What if a watch has no bracelet, or has some aftermarket parts? How do they plan to meet servicing demands (they don’t seem to be swimming in watchmakers at the moment)?
Setting QC standards to sell inventory at scale is not easy in this business. Being vertically integrated may make it easy for Rolex to circumvent some of these issues, but RSC’s service department seems rather pig-headed in what is “right” and “wrong,” and I can’t see those standards holding up in a CPO program of meaningful scale. I could see them replacing giant swaths of watches with NOS parts, or being very picky about what they buy.
Setting QC standards to sell inventory at scale is not easy in this business. Being vertically integrated may make it easy for Rolex to circumvent some of these issues, but RSC’s service department seems rather pig-headed in what is “right” and “wrong,” and I can’t see those standards holding up in a CPO program of meaningful scale. I could see them replacing giant swaths of watches with NOS parts, or being very picky about what they buy.
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morningtundra
·I suspect CPO does not automatically include vintage (or antique) refs. They'll favor those they can bring up to spec and quickly resell (like contemporary refs). I bet offer prices drop off sharply for less desirable or riskier models (like a vintage Cellini). As per their sales guidelines, there will be strict purchasing rules. I'd be very interested to hear if anybody on OF has actually sold a piece back to Rolex?
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Wooden_spoon
·What do you guys think of the 32xx movement issues? Personally I wouldn’t buy one and wonder if this will further depress their market. Surprisingly outside of Rolex forums no one is talking about this.
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Watch my Whisky
·What do you guys think of the 32xx movement issues? Personally I wouldn’t buy one and wonder if this will further depress their market. Surprisingly outside of Rolex forums no one is talking about this.
What’s surprising about not talking about Rolexes outside of a Rolex forum?
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