Replica Policy

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This is where I have a hard time shitting on homage brands (we are not talking about fake- just made to look like another with their brand on it).
Some of us were lucky enough to buy when the market was low, some are fortunate enough to have the discretionary income to buy original pieces without it being a financial burden. What are we gonna say to someone who loves the look of a vintage Pepsi GMT but can’t afford to shell out $15k….sucks to be you?

Good point. The Rolex SS models are currently some of the most hyped, coveted, and recognisable watches out there. This seems to make it increasingly likely that a diver's watch with a certain bezel colour scheme or style will be desirable to many, while also being increasingly prone to being called a homage or rip off. At the same time, the market for the actual Rolexes is insane (I'm not in a position to pay 50k AUD for a Hulk regardless of how much I like green watches). I'm wary of acting as a gatekeeper against those who love design elements of these watches but don't have the exorbitant funds to play.

Having said that, personally I'd prefer homages that 1) respectfully address a long gone vintage model, and / or 2) give a model a unique and distinctive twist, if I were to buy such a watch. As noted earlier there is a lot of nuance in the meaning of homage.
 
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So does it go both ways? Is it only a cheap company ripping off an expensive brand, or can an expensive brand also rip off a cheap company?
A green bezeled diver sounds like a rip-off of a Rolex Kermit if you ask me…



Although this predates the Kermit by about 35 years.
 
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It’s clear t
A replica is a watch with a manufacturer name on the dial that did not make the watch.

A franken started life as a legitimate watch, but over time has had pieces and parts replaced with aftermarket parts to the point where the whole thing is suspect, or it's something that has been cobbled together from various legitimate parts that don't belong together.

An homage is a watch with a (typically) nonsense name on the dial (Parnis, Tandorio, Bathing Ape) that is essentially a copy of a more expensive watch. Many of these homage watches are made of designs that are long past copyright expiration, and effectively the design is public domain.

Now if you really want to get pedantic, a number of the current Swiss companies are producing watches that are effectively homages to companies that are long dead. Is resurrecting a dead brand and buying the rights from someone else really much different when you start making modern Breitlings, Doxa, Le Jour, Nivada, Excelsior Park, etc? They are all profiting off of the work of designers and engineers of yesteryear that are absolutely not being compensated in any way today.

Then you have watches like the Sinn 903 - where do you put it?

903_St_B_E.jpg
I argue the late 80's Navitimer is technically the replica... Sinn has legit ownership of the design...
 
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So does it go both ways? Is it only a cheap company ripping off an expensive brand, or can an expensive brand also rip off a cheap company?
A green bezeled diver sounds like a rip-off of a Rolex Kermit if you ask me…



Although this predates the Kermit by about 35 years.
Speaking as a Brit, thank God they put an “S” at the front of the brand name
 
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So Fakes are bad... and if someone comes asking if something is real or fake we politely tell them if it is fake.

But as noted a few times things can get a little fuzzy... I also own a few that under some peoples descriptions would be considered fakes.

Sinn 903... (OK only if someone doesn't know the history, but while wearing it I have been told it was a fake lol)

I have a watch with a NH(seiko) movement in a hommage case to the 36mm explorer of the 60's with a dial that is a copy of the explorer dial submariner but it says Seiko on the dial. Note the movement does not say Seiko...

I will be getting a gilt California dial watch in a replica Rolex case from the 40's with a sterile dial. Now if this is a fake of which brand is it a fake?, hint if you say Rolex you just said an entire current brand is based on fakes.

I have a Rose Gold Seiko Diver with a ceramic bezel and on a high end rubber strap.. this is obviously inspired by the RG Yachtmaster and at a glance reads as one from a distance... Is this wrong?
 
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I have a watch with a NH(seiko) movement in a hommage case to the 36mm explorer of the 60's with a dial that is a copy of the explorer dial submariner but it says Seiko on the dial. Note the movement does not say Seiko...
Just about any of us already know that Seiko makes those.
 
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Just about any of us already know that Seiko makes those.


Tribute case and dial although with a different brand. With an NH movement…

so under some descriptions it’s fake… but I’d bet most people think it’s pretty cool and want one and don’t consider it a fake, or an homage exactly.
Edited:
 
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It's sort of like a band doing a cover without adding their own unique sound or style to the song.
I think this is a poor analogy. Most popular music (especially played by so-called “cover bands”) is still copyright protected. Those bands, or the venues that hire them, are required to pay royalties to the copyright owners, who are not necessarily the musicians who originally wrote that music.

The watches copied to varying degrees by the homage makers either no longer have copyright protection or are sufficiently different from the originals as to not be subject to protection.

Fake watches or any other product that use a trademarked name with the intent to deceive are counterfeits and illegal.

My opinion on homages is that anything that is not illegal is legal, regardless of whether I like it or not. So you will hear no moralizing from me.
gatorcpa
 
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Not when it's sold out you big goof! But maybe on eBay...
Sign up for his email updates, he sends out when he gets things back in stock and when his shop is open
 
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I'm interested in one of those myself if it comes with a bracelet. 😀
Well of course it shipped with a great bracelet lol. And the tools to size the screwed in links 😉

dm me and I’ll get you in touch with the guy that built it.
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Only what gets in my craw, objectively, are three:

(1) the term “homage” - which is a marketing-pig-in-lipstick of a term for “imitation” or “knock off” (despite whatever colloquial confusion some here may have about the term)

(2) proffering the fact that imitation watches are not illegal as being somehow proof that they should be morally acceptable or tasteful - an absurd line of reasoning (after all, it’s also not illegal to buy counterfeit watches)

(3) the shower of “arguments by exception” that inevitably drench any such conversation (“oh, but what about this grey area of a watch; gotcha!”) - matters of morality or taste inherently and obviously involve exceptions or hard cases, making it rather uninteresting to suggest that the existence of a given hard case is proof of anything very interesting

Objectively, these three things are issues of definition or logical relevance to a productive discussion.

What’s left thereafter is an issue of morality and taste.

Subjectively, I don’t expect everyone to share my morality or tastes. Mine are informed/biased by being personally and professionally involved with artists and designers who, no sooner the rare instance of one finding a scrap of success, very next have their work stolen and replicated by vultures who cater to consumers who don’t care.

Since first joining this forum, I’ve been thankful for the lack of discussion around these types of imitation/knock-off watches, if only because avoiding the divisive topic quite neatly allows all views to live here harmoniously by cognitive dissonance (anyway, plenty of other forums to discuss those topics).
 
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What are we gonna say to someone who loves the look of a vintage Pepsi GMT but can’t afford to shell out $15k….sucks to be you?
I am sympathetic to those people. I actually fall into this same group. For ideological reasons, I don’t spend over $5k on a single piece, ever. But the wonderful thing about this hobby is that there are options out there. The watch world is plentiful and diverse in its $ offerings.

If a certain watch brand *ehm the big R* is purposefully making their watches inaccessible to literally 99.9% of the world’s population (modern lineup), then that is a brand I do not want to associate with.

I’ll happy fly low in the sub-$5k mark with a lot of vintage/new options.

Again, this is a subjective matter and everyone has a different “fault line”. Interesting discussion so far, and one also needs to be mindful of the nuisances with history/copyright.
 
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The plethora of Rolex homage brands are not exactly eating into Rolex's market share.And there is clearly consumer demand for a "Rolex style on a budget" that these homage brands are serving.

Morality feels a bit dramatic of a lens to view this through.

A matter of taste? Sure.
 
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Subjectively, I don’t expect everyone to share my morality or tastes. Mine are informed/biased by being personally and professionally involved with artists and designers who, no sooner the rare instance of one finding a scrap of success, very next have their work stolen and replicated by vultures who cater to consumers who don’t care.

I think though that your experience of "artists and designers" who are struggling financially being harmed doesn't translate well to what is being discussed here.

If a company makes a watch that looks like one another company hasn't made for 50 years, and that doesn't eat into the sales of the originating company, and is not illegal, then what exactly is the harm?

Rolex is very litigious - for example they are currently suing BeckerTime for selling watches as original Rolex that contain some aftermarket parts. Rolex considers the addition of anything aftermarket on one of their watches to be turning that watch into a fake - absurd as that sounds, that is their stance. Steinhart is the brand that is the one commonly brought up, yet I don't believe there's ever been any legal action against them by Rolex. If Rolex doesn't care, why should we?
 
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Rolex is very litigious - for example they are currently suing BeckerTime for selling watches as original Rolex that contain some aftermarket parts. Rolex considers the addition of anything aftermarket on one of their watches to be turning that watch into a fake - absurd as that sounds, that is their stance.

Turning straight now into philosophy - "hommage" to Plato🍿:

https://en.wikipedia.org/wiki/Ship_of_Theseus
Edited:
 
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(after all, it’s also not illegal to buy counterfeit watches)
That is simply not true in the USA.

https://www.cbp.gov/trade/fakegoodsrealdangers

However, definition of what is and is not considered counterfeit by US Customs is fluid.

Going back to our favorite corporate punching bag, Rolex for many years, considered watches that they produced in their Swiss factories that were intended for sale outside the US as counterfeit. In fact, until fairly recently, Rolex was using US Customs as their private police to enforce this viewpoint.

https://omegaforums.net/threads/non-us-sellers-on-ebay.17364/page-2#post-189167

Sometime around 2015, the US Government changed its position regarding legitimately purchased Rolex watches (including used and vintage) on which appropriate duties were paid.

My point is that it is not so easy to use words where the common and legal meanings may be totally different. I prefer to let the courts determine those definitions.
gatorcpa
 
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I'm all for the immediate confiscation of fake watches and the public shaming of the owner, wearer, or seller. Fake, counterfeit, knock-off, replica, whatever you want to call these crappy Chinese/Vietnamese knock-offs of contemporary watches from real companies, they are generally illegal in most of the world, by local law or by adoption of international trademark agreements. People who buy them are lying to themselves in about 1,000 ways. "It's not illegal to buy it, so I'm not hurting anyone." "Boy, people will immediately recognize my class and success when they see me in my $100 suit getting out of my 1993 Accord wearing my $80,000 Patek." The cognitive dissonance required to think you can pull off a replica is truly mind-boggling. You could look genuine and classy in a $200 suit getting out of a 1993 Accord wearing a Seiko Presage that costs less than the crappy counterfeit Patek.

End rant.

Also, homages don't bother me when they are made by real companies who make their own watches, when the brand name and logo bear no resemblance to the original, and when the watch itself is an homage because it takes some styling cues from the original; not just a 100% copy. If the original watch is contemporary and still in production or was in production in the last 5-10 years... it's just a knock off, IMO. There are some watches that are so... generic and clean in design it's hard to not knock them off. Look! This watch has baton hands, applied indices, a sunburst dial, fluted bezel, and date at 3 o'clock! It's a fake Rolex! 🙄

EDIT: In no way is this sartorial advice. This is not an endorsement of $200 suits. Please check with your doctor, attorney, and stylist before attempting a $200 suit.