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What is a "copy" in this context? Is it something in the style, or a fake with a name of a company on it that didn't make it? To me there is grey area in all this, so without details it's a question that doesn't move the conversation forward.
I cannot believe (if I’m wrong I’m deeply offended) that it’s legal to use the name of the product you’re copying in your advertising. That seems as clearcut a case of trademark infringement as you could ask for. Bellini should be angry, and should pursue redress in the courts.
Like @Archer said, Steinhart doesn’t advertise “Rolex Submariner without the wait, less than 10% of the cost.” The two situations couldn’t be more different.
And if people are paying Bellini that much for a dated, generic tufted sectional, I tip my hat to their marketing people. Genius.