"Based on the current CBP regulations and the current status of the registered and recorded "Rolex" trademark, CBP Recordation No. TMK 05-00269, that provides gray market importations restricted protections by CBP for the "Rolex" trademark, the United States resident traveler-importer may bring one accompanying genuine "Rolex" watch into the United States, subject to all of the statutory and regulatory requirements for entry and duty. Any and all genuine "Rolex" watch(es) in excess of the quantity of one per traveler-importer shall be denied entry and detained in accordance with 19 C.F.R. §§ 133.23, 133.25."
US Customs Ruling - HQ H071620 dated November 20, 2009
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