Yeah, i'm 95% on board with what he was saying.
It seems there's little doubt that Tudor are starting to eat Omega's lunch. So there's that which is something we can probably park to one side.
Then there was the MoonSwatch thing.
Ok, i can see where at the time, Swatch group could envision a MoonSwatch being like a gateway drug to Omega. But in the fullness of a short period of time, the world is being turned upside down on every level no matter who one is or or their views of the world.
How people are living is being reevaluated by themselves and somebody else higher up. This is having impacts.
Maybe Covis-19 was the major disruptor of our time which has impacted everything in ways we can't fathom.
To come back to the MoonSwatch.
I think it was a disruptor in of itself for the core offering of Omega's catalogue. In essence, they hollowed out the core of the Speedy pro world.
Then there have been the price increases and Omega are not alone in that. But at one end of it, there is MoonSwatch pricing and at the other end there's the standard Hesalite speedy pricing and it goes up from there.
Which leaves space for Tudor and more so for a whole slew of micro brands.
Now we have controversy around the origins of components, that is casting a shadow over the whole Swiss watch industry and is even reflecting on Rolex at this stage. People are looking more closely at the value proposition of Swiss watchmaking.
I'm disapointed at Omega's choice to settle on more clearly defined edges and i'll refain from describing them as sharp because they aren't sharp per se. But i can see how the perception could be there.
It seems as though Omega are moving toward Super Crisp edges as opposed to other brands offerings. I don't mind the edges being Super Crisp and when i try the watches on at the dealer, i don't feel any discomfort. But then again i'm not wearing any of these newer watches day in day out so i can't judge properly.
We are seeing these Super Crisp edges on the 3861 Speedy and now the PO has had a major overhaul which reflects the same direction.
To the PO, i think the PO needed something done about it.
Though i liked the first variation and nearly bought the LM limited edition but couldn't justify the money at the time as i'd just picked up the Railmaster with a 2403 under the bonnet and i couldn't be happier with that choice in 2005.
After the first PO, i was bewildered by the direction the PO was going and kept going.
IMO, it's no wonder they weren't a big mover when the SMP was such good value overall.
I'll get a 3861 Speedy one day.
Also a new PO.
But i won't be paying full price however that comes to pass. We have to watch our pennies in our household now days.
