Yeah, no way its too much choice. I could see that limiting PROFITS, but not sales. NO one goes, "oh, well, I would LOVE an F150, but I got distracted by that Ford Fusion over there... and decided to buy a Chevy instead!". Thats just kinda silly.
I think one of the problems with so much variation is that it does tend to dilute the brand identity
Interesting analogy because Ford actually stopped selling sedans in the U.S. as they were far less profitable than SUVs and trucks. So if Omega lowers the price of Globemasters, Connies, Geneves, etc. they'll reach the same conclusion Ford did. Why sell them at all...
Now, more and more buyers of luxury goods are seeking a status symbol that doubles as a store of wealth.
I won't buy a 32XX Rolex due to the amplitude issue. I owned a new from the AD 2020 Datejust with a 3235 that went downhill after one year. I had it serviced under warranty and sold it. I still don't think they've truly fixed the problem. For the same reason I won't buy an Omega with a 2500B or 2500C movement anymore.
Effluencers shit me to tears........... does anyone with the disposable income to buy high end stuff really listen to these attention seeking turds?
Or is their audience a bunch wannabes and plastic posers who buy knockoffs?
I find the watch influencers on You Tube insipid. I’ve not made it through a single video. This is very unlike the music, audio, paddling, sailing and other topic specific stuff I watch. I think it’s because the watch Tubers all sound elitist and snobby.
The whole too much choice bullshit is just a load of vacuous twats trying to sound like they're knowledgeable about the industry they are crapping on about.
The analogy with Ford isn't quite right, Mercedes or Toyota would be better as they are probably the automotive manufacturers with the most diverse product ranges.
Ironically one of the YouTubers in OP’s original post recently posted about the problem with the YouTube algorithm essentially rewarding lowest common denominator click-bait. Debating the merits of most influencer videos, especially those discussing consumer products, is like debating the merits of television ads.
Hey everyone.
Is it just me or does it seem like everyone wants to take a dump on Omega these days? Two weeks ago, two watch YouTubers put out Omega downer videos pretty much within a day of each other. Then Morgan Stanley puts out it's annual report on the watch industry showing Omega dropping from 2nd to 5th on the sales charts, which spurred another round of negative videos. Most common criticism is the recent price hikes and a catalogue that's too bloated. Personally I don't think that too much choice is a bad thing, but Omega is definitely not as good value as it was 5-6 years ago. I suppose you could say the same for a certain brand with the crown but no one on YouTube seems to mind. So, is all the Omega doom and gloom really justified? Has Omega really lost its way? A penny for your thoughts (and some material for your perusal)...
https://www.hodinkee.com/articles/s...nagement-saying-longines-is-profitable-and-ti
Omega has always been my go to luxury brand, and probably always will be. I still think the quality they offer is about as good as you get, for the price. They're available, not pretentious like Rolex, and every bit as good (in my opinion). And they're more striking. People notice my SMP 300 more than my Submariner. It seems as though their quality has definitely improved over the last 20 years. And I have no problem spending maybe $5k on a modern Omega, than $15k on a Rolex.
Randoms notice my SMP about once a decade, but if I had a Sub maybe it'd be twice a decade. 😁
Since daily-wearing my SMP300 a few years ago, it’s gotten commented on exactly as one time.
I've never gotten a comment on my SMP. My summer blue Heritage has received multiple positive comments at this point, mostly from watch enthusiasts in the Portland metro or Seattle (and not so much in my home area). My most commented on watch though is still a citizen.
I would be willing to bet that a Submariner would get some comments in the Portland area.
The only watches I've had anyone notice was my Railmaster and my Longines Zulu Time! None of my Rolex, Speedies/etc ever get noticed!
I've never gotten a comment on my SMP. My summer blue Heritage has received multiple positive comments at this point, mostly from watch enthusiasts in the Portland metro or Seattle (and not so much in my home area). My most commented on watch though is still a citizen.
I would be willing to bet that a Submariner would get some comments in the Portland area.
I never watch this stuff, and I don't expect to start. Is it a YouTuber thing to put your finger on your mouth?
popularity of Cartier can be attributed to Gen Z, who see Cartier as being more classy and understated compared to Rolex.
