I still think that the Omega dress line demands a phase de lune....I can't really think that the Swatch group is considering competition between brands...I think that the modern watch buyer walks in wanting 'an Omega' or 'a Glashutte' or 'a rolex' or what have you...
This is the whole logic behind the Boutique model...if someone wanted a Glashutte moon phase, they go to the glashutte retailer...if they want an Omega Moonphase, they go to an Omega boutique... I think it is the minority that now walks into Tourneau and says, 'show me a watch'...
I can't imagine that GO and Omega are competing for the same customer...
(of course, having said this, it is true that the Swatch group doesn't allow brand ambassadors to compete within a given sport...I've never understood that, but when I asked why Omega has no Tennis stars, I was told that Longines has Tennis...likewise, no other Swatch brands in Golf...seems silly to me, especially with Rolex so heavy in Tennis...and again I can't see anyone who wants an Omega or rolex being swayed by a longines...no matter how great a value the Longines are.)