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·Let's not forget THAT scene in Casino Royale ...
One more: the theft of a Panerai figures prominently in the plot of the Death Wish remake starring Bruce Willis.
It felt like product placement...”I love Panerai watches and wish I had a Panerai on my wrist. Oh no you stole my Panerai watch. I wish I had an ice cold Coca Cola classic while I look at my Panerai watch available at your nearest Panerai store.”