Auction house description completely wrong, but uniformed fool still pays way over estimate is a story you could probably attach to something in every single one of these Geneva sales. It would not even be news if it was 70-100k rather than 3m as TexOmega mentioned above.
The Beyer dial Daytona Perezcope also reported on proves Phillips don't do any research, why would they? Until it explodes like this there has never been any financial incentive to do so, why prove their stock is riddled with dealer fed and cobbled together rubbish if it just costs them money and consigners. It is not like they are selling to well informed collectors who know market values or details - the results are almost always disturbingly high even for the modern Rolex examples.
If what Jose wrote below is true, and what is not really getting any attention, IMO is the most fascinating thing about this fiasco - Omega themselves bid 600k?
(see
https://perezcope.com/)
So despite the obviously replaced sub dial hands, incorrect case back engraving for the serial range, buffed up case and probably relumed hands (the dark spots commonly appear from the edges adjoining the metal not randomly scattered), service crystal, bezel from another watch sold relatively recently (ok this was not easy to spot, well done Jose) Omega still pursued this watch?
The coupling yolk on the movement is probably the incorrect later type (asymmetrical) if what is being said about the serial number is true (see update below from Perezcope today). This would be a very obvious sign of a later movement. Hopefully I am wrong about that, how could Omega miss that?
(see
https://perezcope.com/)
Omega should be embarrassed. Why would they want such a shitty watch in their museum? How can they have such a bad eye? How can they not spot such obvious problems but bid 600k?
It's just icing on the cake that their own employees helped fudge the serial number using one from the archives to provide an extract. The rest of the watch is still no good.
This all hinges on Jose being correct regarding Omega bidding, but I wouldn't trust the quality of their museum collection if this is the sort of watch they are pursuing and they should probably do some sort of serious internal audit/review regarding what they have bought / and who is assessing what is bid on in the future.
P.S. Please do not sue me this is just my opinion. Thank you.