JwRosenthal
·All of your points are spot on. However, lux product is anything but logical. When you are stepping out of a $10k bracket, you are crossing into ultra lux. At this point, design and engineering logics get tossed out the window. At this price point forward, it's entirely an emotional purchase.
Legacy watches aren't sold on their mechanical excellence. I bought ( well, hunted and jumped over 632 hoops while singing the alphabet in reverse) an AP because my boss couldn't get it. I make sure I wear it every Friday with short sleeves. Worth every penny.
The Speedmaster has historically been just a well made utility sport watch. It’s was never viewed as “lux” and in fact when looking at literature prior to the last 25 years it was always in the sport section of Omega’s catalogs and not the “luxury” section like the precious metal watches were. It is priced higher than many that are just as capable at their jobs but not so astronomical that it can’t be afforded by many people who plan for their nice watch purchase and can walk in off the street and buy it.
The Daytona on the other hand has been one of Rolex’s top tier watches for at least 30 years. They have marketed it as luxury and aspirational. It’s limited supply compared to the Speedmaster speaks to their desire to keep it exclusive.




