Interesting story: I was contacted by e-mail by a local OB soliciting a deposit for a 50th anniversary piece (no details) before today's announcement, and when I asked how much of a deposit would be required, this is what I was told: "Since there's really no information on how much the timepiece will be, we are securing a minimum of $3,000.00 deposit right now. We are anticipating the price to be between $6,500 and $8,500 you're more than welcome to place a higher deposit to have a better chance in receiving one since we also do not know how many pieces will be allocated to the United States."
You really have to hand it to them for the cynical honesty of telling me that the more of my money I give them, the higher up the wait list I'll go. Sheesh.
By contrast, when I reached out to a different OB I buy a lot of watches from, I was told to hold off, they weren't taking deposits yet, and when they learned more and did take deposits, it'd be 20%. We'll see if that approach changes as more models are announced (the greedy OB clearly didn't anticipate the price point for today's model), but I'm hopeful.