Interchangeable, proprietary straps, pop art colors, aimed at a younger audience to get them into watches... Yup. I'm sticking with this. Dunno where the smartwatch nonsense came from as that's not what Swatches are at all.
this On the other hand, what if Omega will release a new model and buying the new models gives you a free new Swatch ? maybe is a combo special edition or something like Just hang on there are only 8 days left and not good for health much hate
Sort of like Omega Man meets Minority Report? edit to add: about 6 of you out there are gonna find that funny... you sci-fi & movie nerds...