Yes they do.
It is not just a question buying watches. You can spend 100k with 1 watch and not being a good customer.
It is also about your relationship with your OB manager.
Obviously your relationship needs to be that person and NOT a sales person.
It is the OB manager that proposes, the head of retail will decide in the country surely.
Each OB manager goes at least once a year for european ones. Other continents I don’t know.
It is a wonderful experience, and you cannot buy it simply by spending your way into it is in my humble opinion.
You need a genuinely strong connection with brand/culture and long term relationship.
It is not because you are a VIP that you get invited to everything either. I’m sure they profile their VIP to do a fair allocation of these perks.