Not much substance to add (when has that ever stopped me?) except for my favorite real-world scratches story.
The manager of the AD where I have my paychecks forwarded to wears an unbelievably gorgeous Lange something-or-other. I keep meaning to ask him what model it is, and I’m terrible about stuff like that. Anyway, it’s white gold, has a movement that looks like Anakin freefalling through Coruscant, and is his daily wear-er. It’s scratched all to hell, and looks absolutely effing fantastic in no small part because he wears the hell out of it, and it shows.
It’s one thing to have the finances to own a high 5-figure (maybe 6-figure?) piece, but something completely different to have the stones to wear the damned thing every day for years.
I’ll leave the TL;DR here: “scratches are cool!”
Embrace the fact that to some, you wearing that watch daily and not stressing over blemishes, seems kind of cool.