Oh IWC..

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Foo2rama

·Jan 28, 2020·Nowhere near as grumpy as he used to be...

IWC really your ok with not just a quartz watch, but a...

well read the article...

https://jalopnik.com/the-mercedes-amg-gt-63-s-is-great-but-i-have-just-one-p-1841269923

 

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abrod520

·Jan 28, 2020

Kristen Lee (in addition to being a very entertaining writer to read) is lowkey a watch person, so it’s no surprise this is something she’d notice and write about!

And yes, it’s ridiculous. What’s funny though is her cutout of the watch on her wrist is just like the decals on the AMG-Petronas drivers’ suit cuffs

 

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321Only

·Jan 28, 2020

I bet there is an IWC watch faces app store around the corner. So you can buy a portofino at a bargain of just $999 in case you are bored on the autobahn.

 

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CanberraOmega

·Jan 28, 2020

Omega already has an app that does this. It tells the correct time, I can use the chrono function, I can spin the bezel

 

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321Only

·Jan 28, 2020

CanberraOmega

Omega already has an app that does this. It tells the correct time, I can use the chrono function, I can spin the bezel

what's the name of it?

 

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Lazy_Lightning

·Jan 28, 2020

321Only

what's the name of it?

You can search on Omega watches in the Apple App Store (not sure if it's available for Android). The image looks like this:

 

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Evitzee

·Jan 28, 2020

Not sure why IWC would buy into this, odd.

 

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Lazy_Lightning

·Jan 28, 2020

Evitzee

Not sure why IWC would buy into this, odd.

Brand advertising: I wouldn't doubt that IWC paid for the "opportunity" to be digitally associated with Merc.

 

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Evitzee

·Jan 28, 2020

Lazy_Lightning

Brand advertising: I wouldn't doubt that IWC paid for the "opportunity" to be digitally associated with Merc.

But you don't mess with your actual product. IWC already has a tie in with AMG and the F1 team with real watches. IWC doesn't make watches or clocks like this, this is a dumb 'new Coke' action, but IWC has done weird stuff in the past.

 

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Badwolf

·Jan 28, 2020

Surely this is a wind up....

No, just a picture of one

 

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Lazy_Lightning

·Jan 28, 2020

Evitzee

But you don't mess with your actual product. IWC already has a tie in with AMG and the F1 team with real watches. IWC doesn't make watches or clocks like this, this is a dumb 'new Coke' action, but IWC has done weird stuff in the past.

While I agree with you (it's dumb), I can envision an external marketing agency pitching this using all manner of graphs and charts (not dissimilar to the above) to get this idea sold. The irony is that most folks young enough to appreciate a digital IWC most likely can't afford a $200K AMG.

And as far as dumb marketing ideas go, the attached is probably the worst.

 

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KeithS

·Jan 28, 2020

The comments section is almost as good as the article itself and worth checking out.

 

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vbrad26

·Jan 29, 2020

I mean I get the brand tie in...but still sort of odd.
I don't know. I really don't think it is that bad...but definitely a first!

Solid Catcher in the Rye reference in the article though...