October 5th 2020 - Snoopy Celebration

sgrossma · Oct 5, 2020

nismo
The risk with that approach is the people that put up $10k immediately for a SS watch may not be as interested in future pieces if the values drop due to more availability (both in number and timeframe availability). Limited number and/or limited timeframe help maintain prices so you can get repeat business more frequently. Otherwise just wait for these $10k unlimited watches to hit depreciation and pick one up used, but never worn.

If one is strictly concerned with values and nothing else. It could be 2 years before the secondary market gets fully saturated...maybe. But life is short. Sit by and wait as 1/40th of your life passes by hoping that the watch becomes available for lesser!? 😀

Morseman · Oct 5, 2020

Love it!!!

This will probably be my last Speedmaster.

nismo · Oct 5, 2020

sgrossma
If one is strictly concerned with values and nothing else. It could be 2 years before the secondary market gets fully saturated...maybe. But life is short. Sit by and wait as 1/40th of your life passes by hoping that the watch becomes available for lesser!? 😀

Well I already ordered one of those 50th ann Snoopy watches through my OB and I will enjoy it for life as I won't sell. I am referring to why Omega would be better off limiting the number and/or timeframe for this price range watch rather than milk it for everything it's got. Sure maybe short term they can make more, but longterm it wont' be smart.

speednoober · Oct 5, 2020

😁

wouter van wijk · Oct 5, 2020

pdxleaf
Speedmaster has been a relative bargain in this price range, right? The people's luxury watch (more so if you consider they used to give 10 to 20% discounts off msrp.) I agree with you that a 2.5k base increase in the moonwatch seems inevitable given the new movement and overall market interest in luxury watches, for better or worse.

Yep the regular speedmaster has been a bargain for years and years. imho this watch is on par with a submariner in being a true icon and thereby very robust. They should be priced more on a similar kind of level, especially after these anticipated updates (ceramic bezel and Metas co-axial). The entry-level no-date sub is priced at 7700 euros and the regular speedmaster is priced at € 4.900,0. so there is a gap of €2800. Most likely they will close this gap a bit but still price it cheaper than a no-date sub. Still the global brand presence and equity of the Rolex brand is way bigger due to the vast bigger marketing expenditure

Martin_J_N · Oct 5, 2020

nismo
Well I already ordered one of those 50th ann Snoopy watches through my OB and I will enjoy it for life as I won't sell. I am referring to why Omega would be better off limiting the number and/or timeframe for this price range watch rather than milk it for everything it's got. Sure maybe short term they can make more, but longterm it wont' be smart.

Why won't it benefit Omega to sell as many of these watches as they can, the more they sell the bigger the profit they make. Not everyone buying this watch will buy another Omega, for many this could well be their 'one' watch.

Croc · Oct 5, 2020

angschte
I love it. Also that it is non-LE (so this will hopefully take out all the flippers and they can stay and continue to flip Rolex).

Just wanted to give Kudos to that person (watchstick_81) who came up with that Picture weeks back; suspiciously close. Or it is actually a LE edition in white gold that has not yet been released (this is pure speculation and I have no indication that this would happen).

The actual design doesn’t quite work for me, I much prefer the photoshopped one

bobby shankit · Oct 5, 2020

padders
You were robbed, that's not the silver Snoopy, that is the first black dial watch, worth considerably less 😝

Ok my bad 😬, meant Snoopy Award 👍 tbh it's better in the flesh than i thought, even has lume 😀 do really like the look of the 50th Anniversary though but will have to get a steel strap and a deployant clasp

hb8745 · Oct 5, 2020

Martin_J_N
Why won't it benefit Omega to sell as many of these watches as they can, the more they sell the bigger the profit they make. Not everyone buying this watch will buy another Omega, for many this could well be their 'one' watch.

Exclusivity, wether that's through price point or production numbers. You won't feel as good about your snoopy if everyone in your office was rocking one (generally speaking, maybe that doesn't bother you).

At $10k, this very much could be the "one watch" for some people. But when you're at that price point and can only chose 1, I would argue that this watch, and moreso the brand, have a lot more competiton. Now if my collection was already mostly in that price range, another one shouldn't be a huge sell, but I also don't have a multi $10k+ collection.

s2000_driver · Oct 5, 2020

A Arctic228
Any details on thickness of watch?

I am looking for this information as well. The case is very similar to the Apollo 11 50th which is about 14mm thick. Considering the moving parts on the case back, I won't be surprised if it goes over 15mm.

rominvicta · Oct 5, 2020

H hb8745
Exclusivity, wether that's through price point or production numbers. You won't feel as good about your snoopy if everyone in your office was rocking one (generally speaking, maybe that doesn't bother you).

At $10k, this very much could be the "one watch" for some people. But when you're at that price point and can only chose 1, I would argue that this watch, and moreso the brand, have a lot more competiton. Now if my collection was already mostly in that price range, another one shouldn't be a huge sell, but I also don't have a multi $10k+ collection.

Wonder what would you say concerning the regular Moonwatch then? Everyone may have it and still it remains popular, cherished and praised for what it is in spite of not being exclusive.

TokenMao · Oct 5, 2020

Martin_J_N
I think that non limited means exactly that, you will be able to buy one for a while, a few years at least, Omega will continue to produce the watch as long as there is demand.

Well I think there will be a marked difference in how easy it is to get between this "non-limited" snoopy and other "non-limited" watches like the standard moonwatch where you can walk into any OB or AD and walk out with one on your wrist. I've heard range of 5-10k units over 2 year production time. That seems reasonable and gives them flexibility to adjust to demand, but that's not the same thing as completely meeting demand or maximizing the number of watches they sell. They can produce a high number of units but still not meet demand, for example, A11 50th had 7k units and that wasn't enough. That is to say the bigger determinant of how easily you can get a snoopy is going to be how much demand there is, if demand is super weak and they can barely cross a few thousand then yeah this will probably be super easy to get, if demand is very strong they'll adjust to it up to a certain extent but likely aren't going to match it completely.

They're looking to maximize long term profitability and that involves taking into account brand prestige, exclusivity, and desirability. Given how they're trying to move upmarket they need to create / maintain a perception of exclusivity as that matters more for long term profitability (just look at Rolex). Rolex could sell way more Subs, GMTs, and Daytonas than it actually produces, but because those are exclusive and that exclusivity is desirable, the Rolex brand then becomes associated with those attributes, and people who can't get a SS Daytona "settle" for a precious metal Daytona or a datejust instead. If the best long term strategy was just to try and sell as many watches as possible then why would they have bothered with LE at all in the past? Just make everything non-LE and produce and sell as many watches as they can. My guess is that they chose what's effectively limited production instead of LE this time around because they had a hard time forecasting demand given the pandemic and didn't want to meaningfully undershoot or overshoot. The strategy of "make as many snoopies as we can sell" doesn't seem to be a smart long term strategy because Omega as a business is more than just a line of snoopy speedmasters.

jzra · Oct 5, 2020

Sorry if someone have already commented here about it but why Omega named this caliber as 3861 if clearly this one have extra parts to allow the ship and erth moves? Shouldn't it have another variation number for this caliber?

hb8745 · Oct 5, 2020

rominvicta
Wonder what would you say concerning the regular Moonwatch then? Everyone may have it and still it remains popular, cherished and praised for what it is in spite of not being exclusive.

Great watch, but the key here is "for what it is." And by that I mean with respect to its price point. At half the price I wouldn't expect the same level of exclusivity as a watch which costs twice as much. Is this snoopy really worth $5k over the regular moonwatch? Maybe, maybe not depending on the person.

s2000_driver · Oct 5, 2020

jzra
Sorry if someone have already commented here about it but why Omega named this caliber as 3861 if clearly this one have extra parts to allow the ship and erth moves? Shouldn't it have another variation number for this caliber?

I was wondering the same thing. 1861 has so many variants - even a different finish has a different number. This one for sure has some additional parts.

Martin_J_N · Oct 5, 2020

H hb8745
Exclusivity, wether that's through price point or production numbers. You won't feel as good about your snoopy if everyone in your office was rocking one (generally speaking, maybe that doesn't bother you).

Sorry but I don't agree. It is extremely unlikely that everyone in my office has exactly the same taste and buys the same watch, if that were to happen I assume that we all look the same, dress the same, have the same interests and that life is pretty damn boring.

At $10k, this very much could be the "one watch" for some people. But when you're at that price point and can only chose 1, I would argue that this watch, and moreso the brand, have a lot more competiton. Now if my collection was already mostly in that price range, another one shouldn't be a huge sell, but I also don't have a multi $10k+ collection.

Yes this could be a 1 watch for many, and yes there is a lot of competition out there. For the money that Omega are going to charge you, there are some big brand names that have some awesome alternatives. But, I believe that by having this watch available for a long period Omega are giving themselves every opportunity to capitalise on sales, time will tell whether Omega have it right or not.

Morseman · Oct 5, 2020

I had placed a deposit in September and just heard from my OB. Was told that delivery time would probably be based on spending history, so it looks like I may get my Silver Snoopy Award about the same time I get my COVID vaccination - Q3, 2021.

hb8745 · Oct 5, 2020

Morseman
I had placed a deposit in September and just heard from my OB. Was told that delivery time would probably be based on spending history, so it looks like I may get my Silver Snoopy Award about the same time I get my COVID vaccination - Q3, 2021.

Wow that's a long wait. They're collecting the remainder upon delivery right?

Pepe Lucas · Oct 5, 2020

demchocholips
A new Sub is similarly priced. I like this watch, but I’d rather have the new Sub.

I like the new Sub too but I think that because Rolex keeps it’s DNA so nicely in all the generations, if you have seen one Sub, you have seen them all. This is a different piece and regardless of the units that Omega might produce it will be more unique than a Sub.

secretagent · Oct 5, 2020

I heard from my OB, good news they said I was guaranteed a watch, bad news, they have no idea when. They said I was number 44 on the reservation list.