Just spoke with my OB, they admitted the non-limited language was confusing but reiterated that it'll be a limited production, targeting between 5-10k units produced over the course of ~2 years. It's debatable what qualifies as limited production vs non-limited, but those numbers roughly align with what I'd expect to be adequate supply to meet the majority of demand and prioritize revenue but not also flood to the market so much that it significantly devalues the piece. I don't think it makes sense to make this truly non-limited, i.e. continue producing 50th anniversary snoopy watches 5 years past the 50th anniversary.
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