I hope you're being sarcastic here. Have you ever even read a mission statement? Outside of charities and non-profits, mission statements of large corporates provide almost nothing of substance in describing their business model. Certain strategic direction will never be outlined on paper, and certainly not in the mission statement nor in a 10K. If i wanted to learn about a base business, the mission statement would be the last place I would look, but that's just me.
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