Yes different companies have different business models. Obviously no cpg company is going to want or even care about flippers.
Within luxury goods specifically, I don't think the strategy is as scarce as you'd think. To be sure, no one is directly targeting flippers as the target consumer, but acknowledging and accepting that they may be part of your demographic group may not necessarily be a terrible thing. It also depends on what you define as making the end customer happy. As evidenced with the last snoopy, those with money are more happy to spend the $30k premium to get the watch, rather than not get it at all.
If your definition of making customers happy is getting a watch at MSRP, then they're going to have to keep matching supply with demand. Now your customers who care about retention value are going to get diluted, hence the interest in LE. It's hard to make everyone happy in this sense without diluting brand equity. All luxury brands incorporate some level of scarcity into their strategy, and I think that goes hand in hand with secondary markets.
Of course Ford want to make their end consumer happy, but that doesn't mean they can appease everyone. Look at the GT and the new Bronco. If I really wanted one (and had the money) at least now I have the option to buy one, albeit for a premium. If you think about it, dealerships are effectively flippers as well when it comes to oversubscribed models.
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