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October 5th 2020 - Snoopy Celebration

Evitzee
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So how long is it going to take Omega to fill the 20,000 order backlog?

https://wwd.com/business-news/retail/omega-boutique-san-franciscos-union-square-1235000102/

"It’s really something that I pushed very much, about continuing to develop and continuing to even launch some new products. One is called the Silver Snoopy Award that is probably the most looked at - there’s more than 20,000 back orders on this watch, you know - that we launched during this pandemic,” he said, referring to the 50th anniversary timepiece honoring the “Silver Snoopy Award” bestowed on Omega from NASA astronauts in 1970.
If the 20,000 number is correct the current street value of about $30,000 is unsustainable, or maybe even holding their $10,000 retail price long term. 20,000 copies is a LOT of watches.

I do hope Omega has top flight security at this new location, the area is known for uncontrolled looting now. Just two days ago Louis Vuitton, Burberry, Yves Saint Laurent, Bloomingdale's and others around Union Square were hit in massive looting and destruction. In upscale Walnut Creek, about 25 miles east of San Francisco, Nordstrom was hit by 80 people in an organized mass theft. When I lived in the San Francisco area in 1995-96 we would go in to the city fairly often and shop/eat around the Union Square area with no issues, times have changed.
 
STANDY
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R rhr321
There is absolutely no way they are making 20k of these watches.

Heard from a reliable source they will give it a good shot and it’s not going to stop until they have made at least that many. Heard they are committed to at least 2025.
There a still a few enquirers a day about this watch.
 
smitty190373
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A huge % of said 20k resting orders are there solely because the watch is selling at x 2-2.5 rrp.

If resale prices drop anywhere near purchase price I would expect a large chunk to dissapear almost overnight.

If Omega want to keep this new level of interest up they need a 'Daytona/15202/5711' moment...and the Snoopy 50th seems to be it.

I can't see Omega happily giving up this opportunity of having a piece with a +5 year waitlist. They've been waiting years to have a similar piece in the locker with so much hype.

My details were left in Sept 2020 at the London OB and i've been told not to expect much until Q2 2022.

All just my opinion of course 😉
 
chadeaux
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I don’t think they will make 20,000 within the next 3 years. It doesn’t make sense and it’s not in line with the production rate of a “limited production”.
Having said that, we will never know how many they are making, they will control production rate balancing it with the premium/market price, and they will never disclose how many are produced.
Nobody knows how many Daytona are produced per year.
Nobody knows how man Snoopy are produced per year.
It’s that easy.
Edited:
 
cvalue13
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True nobody knows, and understanding the prior models were “limited edition” while this one is instead “limited production” - it would still seem a little odd to make >20,000 of this Snoopy when the first and second Snoopys had only 5,441 and 1,970 made, respectively.

Not that Omega wouldn’t otherwise love a guaranteed and immediate sale of 20k units at 10K/per, but at some point that gross revenue has to run into some (unknown but probable) strategy around ensuring these Snoopy continue to trade well above MSRP in the secondary, etc
 
texasmade
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Heard from a reliable source they will give it a good shot and it’s not going to stop until they have made at least that many. Heard they are committed to at least 2025.
There a still a few enquirers a day about this watch.
I’ve heard the exact opposite that Omega doesn’t plan to make much more than 5k units. Majority will be made the first 2 years and then production will be throttled down.

My guess is they’ll make around 7000-7500 over 5 years. That kind of puts it in line with the Apollo 11 50th at 6969 and Spectre at 7007.
 
Bp1000
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I think it’s very unlikely they will make 20k in such a short period of time.

the original fois got to about 20k in about 8 years.

To give some context it is estimated there are 12-15k steel Daytonas made each year.

20k isn’t actually that many. They may get there but it might take quite some time.
 
hansmaulwurf
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Bp1000 Bp1000
I think it’s very unlikely they will make 20k in such a short period of time.

the original fois got to about 20k in about 8 years.

To give some context it is estimated there are 12-15k steel Daytonas made each year.

20k isn’t actually that many. They may get there but it might take quite some time.

I am on your site,
but the FOIS is not seen with a number higher then 15k until now.

BR
Hans
 
texasmade
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FOIS is close to 16k units in 8 years. I just don't see Omega pumping out 20k units at nearly 4k units a year when they made not even have made 1k units in year 1.
 
chadeaux
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They will not flood the market...
I think the guy in the interview mixed up the list of interest (with 20,000 + requests) with the allocations that are guaranteed.
Omega did not deny any client to register their interest, that doesn't mean that they will deliver a watch to all the people that are on the list of interest.
Last week I went at the boutique to ask regarding my estimated time of delivery, they confirmed that I will get the watch 100% (it should be in 2022) and they told me they get at least 2-5 request per day for the list of interest. Of course they put the people on this list of interest... but they also tell them that is basically impossible that they will ever receive a Snoopy and that the train is gone.
 
8100_RPM
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chadeaux chadeaux
I think the guy in the interview mixed up the list of interest (with 20,000 + requests) with the allocations that are guaranteed.
The "guy" quoted in the interview is Omega CEO Raynald Aeschlimann. He probably has a pretty good idea what the actual production plans are.
 
chadeaux
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The "guy" quoted in the interview is Omega CEO Raynald Aeschlimann. He probably has a pretty good idea what the actual production plans are.

The wonderful Raynald never disclosed the number that they will produce nor the year they will end the production.
He confirmed this on multiple occasions (the last one was about two weeks ago).
I think this 20,000 is probably the number of total requests that they got, it's not the number of references that they are committed to allocate.
Disclosing an actual number will transform this from a limited production to a limited edition, and they know very well that this is not something they have to do at this point.

PS: this doesn't mean they cannot produce and distribute even 30,000 within the next 5 years. The most important thing is that the actual number is not disclosed!
Edited:
 
nicolamilton
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50th anniversary of their proudest award. Best chance to get some extra hype for the brand.
No way they are flooding the market with Snoopys.
 
O
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Agreed with what others said. There’s no chance Omega will produce 20k of these watches.

1. They closed full deposits the day after the watch was released, so closed on Oct 6th. There’s been about 45 or so in each boutique. And there’s around 150 boutiques.
2. They barely have delivered 25% of the total full deposits out there. This is based on estimated number of deliveries per month which has been around 1 per month. That means they delivered less than 2k watches in the first year.
3. It’s a 3861 movement. If they wanted, they easily could’ve delivered more than 2k watches in the first year. And it definitely has not seem like deliveries have increased at all, more or less steady.

The fact that they closed deposits the day after launch, have held deliveries steady through the first year, only tells me that they’ll keep the same pace until 2025 when the 55th edition is released. If they wanted to increase delivery quantities, they would’ve already started to keep the production within the 5 year timeframe before the 55th comes out.

Lastly, when there isn’t a single AD or boutique that will take your deposit for this watch (though they’ll take your deposit for 90% of the other watches in Omega’s lineup) tells you they don’t think they’re getting you one.
 
STANDY
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O Omegallo
Agreed with what others said. There’s no chance Omega will produce 20k of these watches.

1. They closed full deposits the day after the watch was released, so closed on Oct 6th. There’s been about 45 or so in each boutique. And there’s around 150 boutiques.
2. They barely have delivered 25% of the total full deposits out there. This is based on estimated number of deliveries per month which has been around 1 per month. That means they delivered less than 2k watches in the first year.
3. It’s a 3861 movement. If they wanted, they easily could’ve delivered more than 2k watches in the first year. And it definitely has not seem like deliveries have increased at all, more or less steady.

The fact that they closed deposits the day after launch, have held deliveries steady through the first year, only tells me that they’ll keep the same pace until 2025 when the 55th edition is released. If they wanted to increase delivery quantities, they would’ve already started to keep the production within the 5 year timeframe before the 55th comes out.

Lastly, when there isn’t a single AD or boutique that will take your deposit for this watch (though they’ll take your deposit for 90% of the other watches in Omega’s lineup) tells you they don’t think they’re getting you one.

Don’t know how you work out your numbers

Odd that most countries like Australia didn’t even have a deposit. (Now have a $1000 one)
Had deposits for 7 months after the date you quote. (Was asked in August if I wanted one if I was prepared to wait a few years)
Have a few boutiques that are averaging 4-5 a month.
and
Had the CEO mention that they will honour a lot more than the 50th which was 10,000.
 
chadeaux
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Omega adopted different rules for different markets:
In US the real list was with deposits only, from the get go, if you are on that list you have a piece guaranteed.
In Europe they had a hybrid, some OBs took a deposit of about 1000-2000 euros, others didn’t take any deposit, they have no allocation guaranteed.
In Asia, they didn’t have an official deposit in full like in US.

there is a lot of confusion regarding lists and allocations.
The request is huge, this is not a limited edition, they can produce as many as they want, but the production rate will be pretty low. There are other references that work pretty well with the same distribution model.
Edited:
 
D
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Can’t wait to get this on a bracelet, the OEM strap is so stiff and even scratches. Have to say it looks much better in person than I thought though 👍

 
Bp1000
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D DanishDynamiteUS
Can’t wait to get this on a bracelet, the OEM strap is so stiff and even scratches. Have to say it looks much better in person than I thought though 👍


strap stiffness reminds me of the 1948

I wore the snoopy 2 notches too tight for the first day. It was almost intolerable at times. But after just 2 days it’s shaped to my wrist and is very comfortable compared to new

does of course look great on bracelet too
 
D
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Bp1000 Bp1000
strap stiffness reminds me of the 1948

I wore the snoopy 2 notches too tight for the first day. It was almost intolerable at times. But after just 2 days it’s shaped to my wrist and is very comfortable compared to new

does of course look great on bracelet too

Good tip! Been wearing it a notch too big as it felt very uncomfortable for now. Guess I’ll just suck it up for the long term benefit 😗
 
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