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Stufflers Mom
·https://watchesbysjx.com/2019/11/seiko-leaves-baselworld-2020.html
Looks like another nail in the coffin of Baselworld.
Looks like another nail in the coffin of Baselworld.
No more Seiko............
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GTAKnights
·what is the real reason for the departures? I get that Seiko can claim to they have been treated unfairly against the Swiss brands but why did Swatch also drop out? Are they going to other shows?
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Larry S
··Color Commentator for the Hyperbole.Its a pretty serious blow considering how successful and horologically significant Seiko is.
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Ville_W
·what is the real reason for the departures? I get that Seiko can claim to they have been treated unfairly against the Swiss brands but why did Swatch also drop out? Are they going to other shows?
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CPRwatch
·Baselworlds loss AFAIC & its already on a slippery slope for me .Baselworld was the No1 in the world for unveiling the latest & greatest. Oh well, nothing lasts forever .
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Stufflers Mom
·what is the real reason for the departures? I get that Seiko can claim to they have been treated unfairly against the Swiss brands but why did Swatch also drop out? Are they going to other shows?
I think they have enough new product launched every year to hold their own shows, perhaps one in Japan and other somewhere in Europe.
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Uniqez
·It makes sense not to spend money on the trade show. With internet, social media, brand ambassadors people are going to buy anyways.
P.S. Company I work for is participating in the multiple trade shows every year. Huge amount of money getting spend for every show. Just for 3 days of an actual exhibition, crew goes week before the show and stays 3 days after the show.
P.S. Company I work for is participating in the multiple trade shows every year. Huge amount of money getting spend for every show. Just for 3 days of an actual exhibition, crew goes week before the show and stays 3 days after the show.
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Evitzee
·The world has changed from the times when retailers trekked to Basel to see the new offerings, made their orders and then displayed the new watches around September for the customers to buy. Customers never knew what was in the pipeline, they were surprised when they visited the retailer in the fall. Now everyone knows in real time what the new stuff will be through leaks, forums and other means. Fairs are not needed for most sellers of watches anymore.
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michael22
·Baselworld simply isn't adding value. I hink many companies are happy to add multipole avenues of promotion.
They must look at the cost/benefit of Baselworld & say "it's no longer worth it."
They must look at the cost/benefit of Baselworld & say "it's no longer worth it."
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Om3ga321
·The times are a changing.
New world.
New world.
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Ssunnylee24
·I am actually glad this is happening since how Swiss has been treating visitors for Basel each year.
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asrnj77
·It seems that the watch brands also don’t want to wait as Baselworld keeps getting pushed later in the year. LVMH announced they’ll still participate in baselworld but the new tag, zenith, and Bulgari novelties will be announced in January 2020 in Dubai
https://www.aviamost.ae/en/first-lvmh-swiss-watch-manufactures-exhibition-dubai-announced
https://www.aviamost.ae/en/first-lvmh-swiss-watch-manufactures-exhibition-dubai-announced
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zoohannover
·It seems that, as in the automotive industry, for example, watch companies are trying to find new ways to sell their products.
Even some of the big players (Volvo, Rolls-Royce, Nissan, Renault, Mitsubishi, Chevrolet, ...) have e.g. canceled at the IAA 2019 in Frankfurt.
The trend seems to be moving away from the usual big fairs and towards more flexible marketing activities such as in-house fairs, special promotions for aficionados, road shows, ...
Even some of the big players (Volvo, Rolls-Royce, Nissan, Renault, Mitsubishi, Chevrolet, ...) have e.g. canceled at the IAA 2019 in Frankfurt.
The trend seems to be moving away from the usual big fairs and towards more flexible marketing activities such as in-house fairs, special promotions for aficionados, road shows, ...
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shoota70
·Basel is like a Stock Broker. 90% dead dinosaur as the whole world watches to see when it falls dead to the ground.
It is a tough world for "middle men" and getting tougher.
It is a tough world for "middle men" and getting tougher.
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ejj
·Basel is done. They are trying to stop the bleeding but the problem is only partly their making. Yes, they were profiteering idiots who played favorites. But more so modern retail has changed, the the big shows are done.
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michael22
·Basel is done. They are trying to stop the bleeding but the problem is only partly their making. Yes, they were profiteering idiots who played favorites. But more so modern retail has changed, the the big shows are done.
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ejj
·I see place for shows, precisely because retail is done. They must be consumer friendly, not aimed at retail. People who buy on the internet still like to see things IRL.
I agree to a point—they are now consumer shows. It seems that smaller shows for direct-to-consumer goods are doing well. But many companies have found success with hosting their own dealer events. They have also put more support into local/store events. I’m
Speaking broadly of retail—not just watches. I’m sure there are exceptions.
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Njnjcfp88
·Basel is like a Stock Broker. 90% dead dinosaur as the whole world watches to see when it falls dead to the ground.
It is a tough world for "middle men" and getting tougher.
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Fabrice M
·I think the short answer is that Bezel charges millions and watch manufactures feel they don’t get much as far as ROI. A business model that doesn’t make financial sense in this day and age.
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