Respectfully, the market price is the average price at which willing sellers and willing buyers enter into a transactions. As a buyer, the sellers cost structure is not my concern. My only concern is whether or not the total value proposition on offer (price, quality, service, perceived risk, perceived exclusivity, etc.) is sufficiently compelling to get me to part with my cash. If a seller's business model does not allow for them to offer a total value proposition that is competitive in the market, all things considered, then that seller needs to modify his/her business model to beef up the value proposition. I don't need to subsidize his/her inefficiency. Note that I am not saying that this particular AD needs to modify his business model, only trying to dispel the notion that market price is necessarily linked directly to the underlying cost of production.
In my particular case, the sellers ask and my bid were too far apart to close a transaction. That's just business. I looked across the market and saw there were willing sellers in the market offering a comparable good (BNIB with full manufactures warranty) at a lower price. I gave the AD a chance to earn the business at a higher price in consideration of the superior service/experience available in his channel. However he declined for whatever reason. He's been in business for a long time, so I trust he knows what he's doing. I've been moderately financially successful in my life, so I trust that I too am a reasonable good steward of my own best interest. No feelings were hurt. I'll go back to the AD the next time I am in the market and see if we can do business then on a different piece.
The frustration I expressed is not with the AD, but rather with the generally "dirty" nature of the market for new luxury watches, and the difficulty of price discovery relative to many other markets. I'd be very curious to know what % of total sales go through online channels (grey market or otherwise) vs ADs vs OBs for mainstream luxury brands like Omega. I'd wager the bulk of volume goes through online channels today, but obviously that view reflects my own personal biases as you have the opposite opinion. If there is a good, public source of data I'd love to read it.
To close on a lighter note, I did end up purchasing the pre-owned piece I mentioned above this AM. Took it home, sized it to my wrist, and posted on the WRUW thread a little while ago. Very happy right now.
Good day all