Is buying a microbrand watch a waste of money?

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Let me explain what I mean with a real example: I liked the new NOMOS Neomatik watch — so beautiful and attractive to me. It costs almost 4,000 EUR, which can buy a nice Tudor. Now, I’m thinking — you want the watch to always be a part of your journey, which means you need to take it for servicing every 5–7 years.

Now, first of all, NOMOS doesn’t have official boutiques, which means you need to find a random shop to repair or service the watch. Second, it’s a small watchmaker with not a long history, and you never know whether they’ll still be around in 10 years to keep producing the parts needed for servicing and repair.

This is what brings me to the question — is buying a microbrand watch a waste of money in that sense?
 
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Many of us buy watches we like - because we like them … but some people buy them as an investment.

Only you can decide into which group you fall.
 
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I’m in the camp that buys if it tickles my fancy. I actually like Nomos but don’t own one. I like what they do with the color date indicator around the periphery of their dials in some references (I think they call the complication the UpDate) and also like the minimalist aesthetic. But I already have a Junghans Max Bill so my minimalist box is checked at the moment.

If you’re very concerned about value retention of a watch, may I point you to some shares of major corporations becoming very good value for money in the near future as the American stock market collapses.
 
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I don't think the OP is worried about value retention or investment, rather, he or she seems to be concerned that it won't be possible to service or repair a micro brand watch in the future. I guess that's more of a concern with in-house movements, since, if the micro brand doesn't survive long-term, critical parts might be unavailable. I suppose there's always a risk that the watch could be mistreated in the future and require new movement parts, but it's not something I would personally worry about. I have 80-year old Omega watches that have only needed a new mainspring. But, as in all things, everyone is entitled to their own risk tolerance.
 
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I don't think the OP is worried about value retention or investment, rather, he or she seems to be concerned that it won't be possible to service or repair a micro brand watch in the future. I guess that's more of a concern with in-house movements, since, if the micro brand doesn't survive long-term, critical parts might be unavailable. I suppose there's always a risk that the watch could be mistreated in the future and require new movement parts, but it's not something I would personally worry about. I have 80-year old Omega watches that have only needed a new mainspring. But, as in all things, everyone is entitled to their own risk tolerance.
Where I live there’s are Nomos ADs. They are jewelers who don’t necessarily promote their Nomos stock aggressively but I imagine they can send a watch in to Nomos for service.
 
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I don't consider Nomos a microbrand.
 
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Let me explain what I mean with a real example: I liked the new NOMOS Neomatik watch — so beautiful and attractive to me. It costs almost 4,000 EUR, which can buy a nice Tudor. Now, I’m thinking — you want the watch to always be a part of your journey, which means you need to take it for servicing every 5–7 years.

Now, first of all, NOMOS doesn’t have official boutiques, which means you need to find a random shop to repair or service the watch. Second, it’s a small watchmaker with not a long history, and you never know whether they’ll still be around in 10 years to keep producing the parts needed for servicing and repair.

This is what brings me to the question — is buying a microbrand watch a waste of money in that sense?
It probably is a waste of money, but seriously all watches are these days, big prestigious brand or small unknown brand alike.
We don't buy them to be sensible and economically responsible. we buy them because we like then, they interest us and spark joy!
And prefer to leave the rational, sensible and responsible shit to boring twats who can only enjoy their misery and counting their money!

Boutiques are bullshit emporiums, where they piss in your pocket and tell you it's raining!
Just find a good local watchmaker, as most micro brands don't do their own movements anyway, parts availability and technical know how shouldn't be all that much of a problem....indeed you are probably going to have more trouble finding the parts you are actually likely to need for certain big name brands due to their restrictive parts sales policies.

As for investment......well fools and their money are soon parted! Watches are not a great investment, despite what the Rolex wankers will tell you... it is at best hit and miss......usually more miss than hit!
Edited:
 
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Where I live there’s are Nomos ADs. They are jewelers who don’t necessarily promote their Nomos stock aggressively but I imagine they can send a watch in to Nomos for service.
 
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It probably is a waste of money, but seriously all watches are these days, big prestigious brand or small unknown brand alike.
We don't buy them to be sensible and economically responsible. we buy them because we like then, they interest us and spark joy!
And prefer to leave the rational, sensible and responsible shit to boring twats who can only enjoy their misery and counting their money!

Boutiques are bullshit emporiums, where they piss in your pocket and tell you it's raining!
Just find a good local watchmaker, as most micro brands don't do their own movements anyway, parts availability and technical know how shouldn't be all that much of a problem....indeed you are probably going to have more trouble finding the parts you are actually likely to need for certain big name brands due to their restrictive parts sales policies.

As for investment......well fools and their money are soon parted! Watches are not a great investment, despite what the Rolex wankers will tell you... it is at best hit and miss......usually more miss than hit!

Well said. This encapsulates watch collecting perfectly, if somewhat uncomfortably. I suspect most OF members share my rationalising my purchases by trying to buy at best price, and telling myself that each buy is a reasonable investment that can be realised by selling it if I have to. But looking honestly over my years of buying and selling, I cannot claim to have made any money - more like breaking even on most, and losing on the rest.
 
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I feel like it is definitely a part of the calculation. For any given watch, it may be hard to service in 25 years, or maybe it will take 50, maybe 100.

I think you just have to decide if the price is right.
 
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For service concerns: I'm not aware of any microbrands that make their own movements. Parts are going to be available, because they are going to use really common off-the-shelf movements. Everything but the rotor and perhaps a plate or two is going to be trivial to get parts for.

In fact, these microbrands are probably better/easier to get parts for than a modern Omega/Rolex (who only permit authorized dealers to get parts).
 
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If I bury this five dollar watch in the ground, when it’s dug up in 1000 years it will be priceless.

Yeah I bet that Greek is laughing at us now.

 
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To clarify, nomos is not a microbrand. It's a small company.

As for the rookie brands, frederique constant is more interesting in my opinion. Although as always, you should buy the one you like.
 
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Many of us buy watches we like - because we like them … but some people buy them as an investment.

Only you can decide into which group you fall.
Happiness is the key!
 
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To clarify, nomos is not a microbrand. It's a small company.

Isn’t that the definition of a microbrand?
 
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For service concerns: I'm not aware of any microbrands that make their own movements. Parts are going to be available, because they are going to use really common off-the-shelf movements. Everything but the rotor and perhaps a plate or two is going to be trivial to get parts for.

In fact, these microbrands are probably better/easier to get parts for than a modern Omega/Rolex (who only permit authorized dealers to get parts).
This is, imo, the most important Q for folks interested in microbrands. Is the company using movements from common suppliers who provide now (and are likely in the future to continue providing) access to parts? That's the real Q.
 
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Just to mention, even if the movement is a common ebauche, a watch has many parts beyond the movement, e.g. crown, bezel, crystal, etc. We vintage collectors know what we're getting into and embrace the pain of finding parts. But a typical new watch buyer might be frustrated to find in a few years that they can't replace their scratched bezel, or restore the water resistance of their watch with a new crown.
 
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Just to mention, even if the movement is a common ebauche, a watch has many parts beyond the movement, e.g. crown, bezel, crystal, etc. We vintage collectors know what we're getting into and embrace the pain of finding parts. But a typical new watch buyer might be frustrated to find in a few years that they can't replace their scratched bezel, or restore the water resistance of their watch with a new crown.
You get that with some Seiko and Citizen watches anyway I have a couple of old Citizen watches with rough or missing bezels they are made of unobtainium. Now I don't mind as they cost me buggerrall but I've not been able to find any replacements as of yet.....one day I might get lucky, but I'm not going to hold my breath waiting. One I adapted something else to do the job the other is sitting in wait probably in perperity because I lost a hand that is unique to that model and also impossible to replace and I'll be unlikely to ever find one of those......shit happens!