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Owlsu
·They've practically gone full on Louis Vuitton at this point - too many people own the basic black dial stainless steel sports watch that made them famous (brown monogram logo bag) so now the only way to stand out as a brand is start releasing extremely expensive things covered in graffiti print or with rainbow colours all over or gimmicks on the dial - puzzle pieces, palm leaves, tiger print, balls etc. There seems to be this point where your brand becomes too successful and reliant on success from past iconic designs that you're incapable of actually producing anything new that's as good so you just start plastering your icons with gimmicky designs to create hype and chase Instagram fame.
The next logical step from Rolex is to do some collaboration between themselves and another brand like a high end version of the Swatch x Omega thing. Something like Rolex x Gucci or Rolex x Balenciaga.
The next logical step from Rolex is to do some collaboration between themselves and another brand like a high end version of the Swatch x Omega thing. Something like Rolex x Gucci or Rolex x Balenciaga.
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