blubarb
路I think the "Ed White" nickname was given, and stuck, because of Omega's marketing materials using the famous photograph of the man wearing a Speedmaster on his spacewalk. Same as a McQueen Monaco or an Enicar Sherpa Graph "Jim Clark" or UG Nina Rindt, the images (and popular circulation thereof) are key.... whereas there's no image definitively showing Armstrong wearing what a layperson could easily identify as a 105.012. A Speedmaster, yes - hence the nickname Moonwatch - but the grainy photos make it impossible for someone who hasn't read up on the subject to determine whether it's a 105.012, 145.012, 145.022, etc.
These are my thoughts, and are not intended to spark any argument-!
Nice.
Lots of ads with the Speedmaster against a lunar background which was the intended association, but it might now be argued (but not to any certainty) that they (Omega) made a tactical advertising "mistake" in not associating a face to the 105.012 so as to pin it down. Anyway, Explains the power of the advertising image, more so if attached to a human milestone but most importantly to a face to go with it. Also explains why there is some confusion in the non wis world over the watch worn by Edmond Hillary to the top of Everest, Rolex or Smiths? It was a Smiths but after Rolex got involved it became obfuscated for the man on the street.
"Note how the (Smiths) advert explicitly states that they equipped the 1953 ascent: "which were the official selection of the gallant Everest team". This is not a statement you will ever see in a Rolex advert for the simple reason they were not."