The AD I spoke to is under no illusion that the SS 321 is going to be a popular watch but they also believe that whilst it will be priced at a premium it will not be excessively priced as they don't believe that there will be long term sales in a highly priced Omega SS watch irrespective of the movement or the history.
The dealers view is that it will be priced sensibly so that Omega can sell the watch for many many years to come, Omega won't sell tens of thousands of watches if the watch is priced at $20k, the introduction of the 321 will be a long term plan, it may ultimately replace the 1861 in the Moonwatch but only if NASA sanctions the new movement.
There are many watch collectors out there who are going to be very keen to get a watch with the 321 movement, but Omega is not producing this watch for them but as something to market to draw people in to the Omega brand.
It is no good Omega pricing the watch at $20k only for the watch not to sell and the price having to be reduced, how will earlier purchasers of the watch feel if they see their $20k SS 321 watch reduced to $15k, then $10k or ....... as it is not selling, their investment blown.
Omega would be far better setting a price below that of the 50th and letting the market determine the after sales price. This is going to be a regular watch not an LE so you will be able to buy one 5 years down the road. If Omega want to make the 321 exclusive and justify a $20k+ price then only make it in Platinum or one of their versions of Gold, that's my humble opinion.
