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Even though Hodinkee may seem rather duplicitous at times, I think that they have genuinely done an unmatched job of expanding the watch community, especially to the younger generation. Without their particular style, it's unlikely that they would have attracted such a particular demographic of readers that have thus far been very tough to expose to horology. If Hodinkee thinks that they can support their endeavor by selling Omega watches online, then I have no qualms against it. I just will not purchase one through there, myself.
Now if Hodinkee did Bricks & Mortar stores that’s somewhere I’d enjoy visiting.
Is that something on their brand road map?
https://usa.watchpro.com/exclusive-hodinkee-to-open-multi-brand-retail-showroom-in-soho/
Interesting! Thanks for sharing that. 👍
Meh.....you can get the same item at your local boutique or from Omega's own eCommerce site, incl free shipping and returns. If I pay with AMEX I get TWO extra years on the warranty, so Hodinkee's extra year is worth nothing. But I think a lot of millennials and Gen-Z'ers have grown up with Hodinkee and there may be a trust bond there. It's all good to reach more people, some like to stay within an AD environment.