Even though Hodinkee may seem rather duplicitous at times, I think that they have genuinely done an unmatched job of expanding the watch community, especially to the younger generation. Without their particular style, it's unlikely that they would have attracted such a particular demographic of readers that have thus far been very tough to expose to horology. If Hodinkee thinks that they can support their endeavor by selling Omega watches online, then I have no qualms against it. I just will not purchase one through there, myself.
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