This is absolute tone-deaf hubris.
The fact that it came after the watch was added to their shop and at the very end of a couple thousand word article seems like they're not interested in being forthcoming.
Can鈥檛 shine shit.
this has been a huge PR boom for them- negative or positive doesn鈥檛 matter, it鈥檚 free press. If they had been seeing a dip in web traffic over the last 6 months, this certainly jump started it back up again.
I don't subscribe to "any publicity is good publicity". The public panning Hodinkee rightly got over this clock lives on in the internet. Customers considering purchasing future Hodinkee-branded luxury goods will rightly be suspicious they're being sold b*s if they do any background research online, and Hodinkee don't help themselves the way they hype their offerings with over-the-top language.