Forbes - Moonwatch is Overrated

What just happened? Did I stumble into a Highlander episode? Can there only be one? Are you from the Clan MacLeod?

Speedmasters are like potato chips... (whoops, better change that to 'crisps' for this crowd)

Remember folks he gets bonuses for all the clicks on the article. It’s pure clickbait.

Don’t like it then email the editor and say your blocking Forbes from your news feed as click bait dreck like this is all you see from the once great publication.

for the same reason every financial website runs 2 stories on Rivian daily. One that it’s a must buy, the other is that they are about to go out of business tomorrow with the 12billion cash on hand and an immediate dump.

So the submariner is also a bad watch in your opinion same with the Naut and RO?

It is a problem when the older designs tend to trend better than the new ones.

Such was a problem when I joined Apple in the early 1990s. Without Steve at the helm. The company was floundering. Making bad sequels to earlier successful products. Every 18 months there was a release of the same thing with a different case. This is a lot of the reason Steve shut down the imaging division. Who remembers the color mac classic? Quadras? Apple //GS? I think a comment was made that in a "100 MPH wind even turkeys can fly."

I noticed that in the last decade or so Apple has returned to the same boring inertia. Now it is more like a 1000KPH wind.

As noted in other threads Omega makes no profit from vintage watches. A lot of cheap advertising and goodwill. The markets are quite different. Personally I have been favoring the chronostop with the 24 hour dial ring. Ironically I have been playing with the dark side and wearing that 17 dollar Series 1 apple watch. Apple of course can disable that at any time they want.

The big R. Has similar issues. Especially now that their basic watch is 100 years old. Such dates are tough in corporate history. Look how coca cola botched the rollout of "New Coke." Then rebranded it as "Coke Classic." (Which uses corn and not cane sugar and tastes like Pepsi.)

I did a taste test at burger king a few times. I used to really like burger king. As a joke I have not eaten at McDonald's since 1995. I noticed that shortly after the taste test Burger King went to the more bland (and probably cheaper.) variation. It is not that these taste bad, they just are not my taste.

Basically marketing falls to the lowest common variation.

Omega (SMH) created swatch to cater to the common market. Retaining the Omega brand for the luxury releases. Using film analogies Swatch always remained me of Darth Vader and the Parent company the Emperor. Both have likable qualities. But which is the more powerful? The same analogy can also apply to the Big R and Tudor.

In some ways we are also starting to deal with the paradigm shift of the so called AI. Which seems to be panicking a lot of corporations as the future is quite uncertain at the moment. I did a quick re-read of Dan Brown's Origin. Which makes more sense now than it did in 2017. Personally I prefer Heinlien's "The Moon is a harsh mistress."

What this means is the old tools are not working as well as they used to. (In theory they should still work. But it is hard for kids with a newly minted MBA to look ahead 30 years let alone 30 minutes.) The other issue is that the feed backs are self re-enforcing and non linear.

Sometimes I think Franklin got it right (Death and Taxes.) Corporations on the other hand as a legal fiction do have person hood but are immortal. No modern corporation is more than about 180 or so years old. Most were created in the 1880s. Mathematically there is nothing that prohibits immortality. (It is a finite infinity.) Our sense of self from within is never created or destroyed. We do not really remember becoming aware. Nor can we know when we are dead. (I think this is attributed to Thomas Jefferson.)

When I toured Omega, it was close to 30 years ago. The guys running it were a bit younger than myself. There model worked and the company is here 30 years later. And a lot Hayek's vision. Like Steve he is not here to direct it.

I think what we are seeing is a generational shift.

La Regina est mort viva Le Roy.

(and I do not mean the watch or the brand.)

(I always prefered the rengade version without the space aliens.)

I felt similar. That led me to pick up a Tintin when they were unloved, and also attracted me to the blue CK2998. And the #STs. That being said, I've worn the -67 the last 2 days. Sometimes I need the boring.