Community Stories

For Our Ranchero Owners/Fans

gbesq
Posts
9,009
Likes
46,356
I've been doing some personal research on the Omega Ranchero models. Among other sources, I've been in touch with the folks at the Omega Museum and they were kind enough to send me the attached which I believe are the exhibits which are currently on display at the museum for both the 2990 and 2996 versions of what is perhaps Omega's biggest marketing disaster. Funny how things change. One of the company's biggest flops is now a collector grail and one of the most difficult references to find in original condition. There's also some information on the more modern "Belgian" Ranchero, which was also a sales flop.
Ranchero Exhibit.png

In my personal opinion, the Rancheros are among the coolest watches that Omega ever made and a great addition to a collection. Worth the hunt.
1727440-efbf003087fa924bbc63a0abfc0d6a78.jpg
 
Ranchero Exhibit.png
Fallout Boy
Posts
2,108
Likes
4,412
These Belgian-Variants look great (I am not a fan-boy of c-shaped watches)

Cool that they exist as hand-wound (!)

ranchero handaufzug.jpg


and automatic! 👍
 
gbesq
Posts
9,009
Likes
46,356
As an owner of a traditional Ranchero, the Belgian variant does absolutely nothing for me, but to each his own!
 
gbesq
Posts
9,009
Likes
46,356
Ah, thank you, Phil. Not having that book, or the $$$$ to purchase one at the outrageous price that it sells for (when you can find it), I wouldn't have known. I appreciate the assistance.
 
Jones in LA
Posts
5,089
Likes
45,802
Awesome information @gbesq ! This thread would be a great way to establish a repository of Ranchero-related knowledge.

And you @gbesq shall be designated El Jefe Ranchero.
 
JerryB
Posts
42
Likes
59
Very interesting article, and yes agreed these are lovely watches . Mine says hello .
 
IMG_6422.png
gbesq
Posts
9,009
Likes
46,356
Jones in LA Jones in LA
Awesome information @gbesq ! This thread would be a great way to establish a repository of Ranchero-related knowledge.

And you @gbesq shall be designated El Jefe Ranchero.
More like El Novato Ranchero, but I'll take whatever accolades I can get. 😁
This much I know: they are rare, they are expensive and it takes forever to find one that's original. I believe that OF member Flip has catalogued most of the limited number of authentic unadulterated Rancheros that change hands around the world. My recollection is that he had somewhere between 80 and 100, but I will try to verify.
 
BlackTalon
Posts
5,376
Likes
9,172
gbesq gbesq
Ah, thank you, Phil. Not having that book, or the $$$$ to purchase one at the outrageous price that it sells for (when you can find it), I wouldn't have known. I appreciate the assistance.
There is irony in purchasing $5k watches that are comparatively poor at keeping time compared to a $10 watch, yet balking at the "outrageous price' of a massive tome full of thousands of photos and descriptions. 😝
 
X350 XJR
Posts
13,385
Likes
31,525
AJTT, one of my best Christmas presents ever, thanks Truett, thanks Mom! 🥰
 
gbesq
Posts
9,009
Likes
46,356
BlackTalon BlackTalon
There is irony in purchasing $5k watches that are comparatively poor at keeping time compared to a $10 watch, yet balking at the "outrageous price' of a massive tome full of thousands of photos and descriptions. 😝
You insist upon logical thinking in relation to this hobby, sir? And I suppose you join with thise other heretics who insist that the Earth is round? I weep for humanity.
 
BlackTalon
Posts
5,376
Likes
9,172
Round?!? Dog no! That would just be crazy. The water would constantly be falling off in all directions.
 
studeb
Posts
342
Likes
343
But what if it had a raised edge? That would keep the water on!
 
Pun
Posts
1,874
Likes
8,064
gbesq gbesq
You insist upon logical thinking in relation to this hobby, sir? And I suppose you join with thise other heretics who insist that the Earth is round? I weep for humanity.
You mean Globe is flat surface ? 🙁
 
DaveK
Posts
4,834
Likes
14,534
gbesq gbesq
As an owner of a traditional Ranchero, the Belgian variant does absolutely nothing for me, but to each his own!

I was expecting the Belgian variant to have a waffle dial ☕
 
vinylcall
Posts
104
Likes
605
But what’s up with the CK2990 crown on the Omega overview? I would expect a bowler hat…
 
gbesq
Posts
9,009
Likes
46,356
^Wow, a 2996 with a flat link bracelet. Now that's rare. Very nice.
 
sheepdoll
Posts
2,365
Likes
3,760
If only I had known what to look for 30 years ago when no one cared about such things ...
 
12 More Posts...
Sign up or log in to reply...

Similar threads

seekingseaquest

Vintage Omega 7077 Bracelet + Misc. Endlinks for Speedmaster, SM 300, Ranchero, Constellation, etc.

seekingseaquest Watch Parts and Accessories For Sale
DIV
DIV
Posts
2
Views
4K
gabethebabe

I got a Ranchero! Hold it or fold it?

gabethebabe Vintage Omega Watches Help, Discussion and Advice
gabethebabe
gabethebabe
Posts
18
Views
4K
Dsplash

Omega white ranchero 2990-1

Dsplash Private Watch Sales
gbesq
gbesq
Posts
3
Views
5K
morrisbeef

A Ranchero 2996-4? An 18 million serial number (cal.285) 1961 Ranchero??

morrisbeef Vintage Omega Watches Help, Discussion and Advice
morrisbeef
morrisbeef
Posts
0
Views
2K
Kiwibloke

[$ further reduced] 1959 Omega CK 2990-1 Ranchero Seamaster - extract

Kiwibloke Private Watch Sales
Kiwibloke
Kiwibloke
Posts
7
Views
8K
gbesq

Beads of Rice Bracelet For Ranchero 2990

gbesq Vintage Omega Watches Help, Discussion and Advice
gbesq
gbesq
Posts
24
Views
5K