Does Tudor have a value?

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Because of its association with Rolex, Tudor doesn’t feel like a real watchmaker to me. I know this may sound funny, given that it’s almost as old as Rolex and has its own history. However, I always feel that Rolex keeps Tudor around to manipulate the market, disrupt pricing, etc. Do you think this is a valid point, or do you have a different opinion on Tudor watches?
 
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I will say, in the little time I've followed watches here, there seems to be the rare collector that really is in love with Tudor. Some seem to buy it because it makes a Sub that's not a Rolex, others think Subs are generally cool, but other than Rolex brand avoidance, it just feels like nobody would miss the brand being gone.

I think I've seen everything from the 1 brand, 3 watch curated collection thread, and I don't think anyone has posted a curated Tudor collection. If they have, maybe they're weird.
 
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I like this one because it’s Daytona-ish without the Rolex wait. Kinda like a cross between a seamaster and speedmaster too.
 
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I wear a 1940’s Tudor dress watch regularly.

Tudor was spun off to give Rolex a line of watches at a lower price point.

 
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I wear a 1940’s Tudor dress watch regularly.

Tudor was spun off to give Rolex a line of watches at a lower price point.

It's beautiful!
 
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New Tudor or vintage?
 
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New Tudor or vintage?
Probably both, because since the very beginning, the idea of Tudor was to become a Rolex alternative for people who couldn't afford it.
 
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I bought my Tudor because I absolutely love the look and appreciate the quality.
 
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I bought my Tudor because I absolutely love the look and appreciate the quality.
It does have a nice look. The green color is cool.
 
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Screenshot_20250307_094816_Gallery.webp It does have a nice look. The green color is cool
I was at the Tudor Boutique in London and wasn't planning on buying it. In fact, I walked out when my wife stopped me and said "you're going to regret not buying it." Now being a respectful husband who doesn't like to disagree with my wife, I walked back in and made the purchase.
 
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I was at the Tudor Boutique in London and wasn't planning on buying it. In fact, I walked out when my wife stopped me and said "you're going to regret not buying it." Now being a respectful husband who doesn't like to disagree with my wife, I walked back in and made the purchase.
Exactly! Especially when the wife herself suggests to buy a watch, right? 😂
 
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I bought my Tudor because I absolutely love the look and appreciate the quality.
That's why I got my Black Bay chrono.
 
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Exactly! Especially when the wife herself suggests
Hahaha ...yes dear, I will buy that Tudor, Omega, Rolex, etc. if you insist. 😂😂😂😂
 
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Not many mid tier watch companies around these days that don't have various brands targeting different spend levels. Think Hans might just have been first to market with the idea
 
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The difference between Rolex and Tudor,you can actually buy a Tudor without the ridiculous Rolex wait list that never ends routine.
 
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I absolutely love my Blue Pelagos - try to find another titanium diver of this quality at this price point - you won’t.

 
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Of course it has "value". But that is subjective.
Its a nice watch that has a decent reputation and history at a price point that makes it relatively accessible by most in the market for a "luxury" watch.
Now does it have a good resale "value"? Probably not...
So if you're looking for an investment piece, it is likely not a modern Tudor...
 
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You buy watches as an investment strategy?