It’s funny I’ve been away from the forum for some quite some time and now being back I’ve seen the question of value surface quite a bit but without a clear definition of what type of value is being asked about. Are we talking monetary, historic, sentimental, horological, as a tool, etc.? I’m taking the piss a little here but I think it’s helpful when the question is asked to define what is being asked.
To the question at hand, for me, yes, I do think Tudor has immense value as an offering in the watch space. I purchased an early serial 79090 Tudor Submariner, late 80s production, in November last year. I looked high and low at all types, makers, and references of Rolex Submariner, Submariner looking dive watches, and other tool watches, to realize that for me Tudor made the perfect tool watch in the late 80s to mid 90s, and they released a pretty close runner up a couple years ago, the Pelagos 39. I was even in the position to purchase a obtainably priced 14060 with tritium dial and hands in impeccable condition but as I looked at in my wrist, compared with the Tudor, it just wasn’t for me. I wanted a tool watch of a certain era and the Rolex didn’t feel like it was hitting the mark for me. It looked too “nice”. Might sound nuts to some but that’s how I felt. I bring my story up, only as I know from speaking with many other enthusiasts that I’m not the only one that feels this way about the Tudor brand as opposed to the Rolexes of the same era. I should note that I’m also excluding 1680 subs and earlier references, as although definitely lovely tool watches, the prices of those have gone to an exorbitant place.
He’s a photo of my Tudor for those that are curious.
Sure Tudor is a part of Rolex, and yes I’m very familiar with the history, but that doesn’t lessen it for me in any way. Speaking only to their sports watches as I don’t know much about the dress watch or others, I think what they offer is a unique proposition in this day and age with their modern examples. The watches are priced at a level where, yes it’s a lot of money, I’d argue that the buyers are stilling using them for their intended purposes and aren’t worried about mucking them up a bit. No you don’t need a wristwatch to dive anymore as diving computers are much more practical and safe. But Tudor offers a watch that you can most of the time walk in purchase what you want and go out and use it, beat it up, or casually wear it, and it will function wonderfully significantly less than the price and wait time of a similar function Rolex.
To me the modern and vintage Rolex sports watch have what I have heard Porsche enthusiasts call the 993 problem; The 993 models have gotten so expensive that people don’t drive them to their full potential as they’re too valuable and expensive to fix. Don’t get me wrong they’re beautiful watches and some robust movements but I’d argue Tudor provides a very similar offering, albeit without the clout (cool factor), with a lot less of the hassle of Rolex.
I’d also ask it this way, for the mainstream masses that both brands market towards, to the average watch enthusiast, is the Rolex worth the wait time and obvious difference in price?
Sheesh that was longer than expected. Here’s a bonus photo for those that made it this far. My 79090 next to a new Pelagos 39.
I know my favorite, but what’s yours?