I am just so dumbfounded, I will include the picture of the back and article in case they remove it in shame. They compared this to the Tudor ranger and the Seamaster…what the actual fυck?!?!
WHY THIS WATCH MATTERS
This classic diver was made for Sears, Roebuck and Co., a U.S. department store.
THE FULL STORY
An anchor at many American malls of the 20th century, Sears or Sears, Roebuck and Co. should be a name that sounds familiar at least. Orvin on the other hand, may not. Just as with Baylor with Zales, Orvin was an inhouse brand name for some Sears watches. Rather than slap their own name on the dial, these retailers chose to choose something that could be perceived as "fancier" or more reliable at least.
This Orvin is going for more reliability. As a Skin Diver style tool watch, Sears looked to provide their customers with a simple, robust, go-anywhere dive watch in this Orvin. The resulting watch has a bit of a Tudor Ranger look to it combined with a Submariner. The 6-9-12 layout with the date at three reminds me of a
Tudor Ranger Date and the black rotating bezel is where the Submariner inspiration kicks in. We also appreciate the minimal text on the dial. Confirming the Sears provenance are case stampings from Sears as well as a US import code on the movement reading "SOX."
We paired this Orvin, or Sears, with our Bedford strap in light grey to keep things simple.