What's really annoying is that Rolex clearly manipulates their supply to create an artificial shortage, inflating their prices. Even after showing evidence of this to people, they don't seem to mind. I mean an honest, close to 1 million a year, watch producer looks like Omega where you can get just about any watch you want. Contrast that with Rolex, which purportedly produces about the same amount of watches per year, with empty shelves all over the world. It doesn't take a genius to figure out that they're producing nowhere near that many watches.