Demand for Rolex hits unprecedented level

Nobel Prize

Still, five of the top ten are Richemont. Now look not only for desirability but availability. How many people that desire a Rolex or a Patek can get one? or afford one? combine that with the volume of production and availability of the other Richemont brands and they're doing ok. I would not complain.

Who makes more money, Daniel Boloud restaurants or McDonalds? nobody "desires" McDonalds. But everyone eats it.

STANDY

From above survey


The emotional impact of wearing a dream watch was enormous, with 93.8% of respondents believing that wearing their dream watch would positively impact their confidence.

One in three said wearing their dream watch would make them feel successful, wealthy and accomplished and almost one third said wearing their dream watch would make them feel more suave, sophisticated or elegant.

Really…… it’s a watch…..

Wear a dream watch fishing I’m not more confident, sophisticated or suave. Probably would still take the piss for my decky being out the front at 4:10 instead of 4:00 am

STANDY

From above survey


The emotional impact of wearing a dream watch was enormous, with 93.8% of respondents believing that wearing their dream watch would positively impact their confidence.

One in three said wearing their dream watch would make them feel successful, wealthy and accomplished and almost one third said wearing their dream watch would make them feel more suave, sophisticated or elegant.

Really…… it’s a watch…..

Wear a dream watch fishing I’m not more confident, sophisticated or suave. Probably would still take the piss for my decky being out the front at 4:10 instead of 4:00 am

Nobel Prize

I should add. Richemont is not McDonalds, just trying to make a point.

sonicosa

Seriously. Wearing any watch doesn't make me feel differently about myself. These people need to get a grip.

cvalue13

I’m really not a Rolex stan - I have two of their watches, both purchased at MSRP, with very minimal effort (basically got lucky), and that I like very much but aren’t my absolute favorite watches in “the box.”

That said, and hopefully with my intended casual discussion tone set: you sure seem to often come at Rolex about being a “mass produced mid-tier luxury brand,” just as often followed with noting your affinity for Omega instead. I find this juxtaposition interesting! Surely, if anything, both Rolex and Omega are fairly lumped together as “mass produced mid-tier luxury”?

Perhaps Rolex can be argued as a bit more “mass produced” since it sells 2 watches (from a more limited catalogue) to every 1 Omega (from a larger catalogue); but it would seem to be splitting hairs.

On the separate topic of “no particularly interesting complications”: one of my two Rolex is a Sky-Dweller, that I would argue is a more interesting complication than anything currently offered in the Omega catalogue. If you’ve not had a chance to play with it’s annual calendar + GMT via the “command bezel,” I encourage you to just for fun - it’s the most satisfying and impressive mechanical watch interaction I’ve had.

cvalue13

. If you’ve not had a chance to play with it’s annual calendar + GMT via the “command bezel,” I encourage you to just for fun - it’s the most satisfying and impressive mechanical watch interaction I’ve had.

cvalue13

I’m really not a Rolex stan - I have two of their watches, both purchased at MSRP, with very minimal effort (basically got lucky), and that I like very much but aren’t my absolute favorite watches in “the box.”

That said, and hopefully with my intended casual discussion tone set: you sure seem to often come at Rolex about being a “mass produced mid-tier luxury brand,” just as often followed with noting your affinity for Omega instead. I find this juxtaposition interesting! Surely, if anything, both Rolex and Omega are fairly lumped together as “mass produced mid-tier luxury”?

Perhaps Rolex can be argued as a bit more “mass produced” since it sells 2 watches (from a more limited catalogue) to every 1 Omega (from a larger catalogue); but it would seem to be splitting hairs.

On the separate topic of “no particularly interesting complications”: one of my two Rolex is a Sky-Dweller, that I would argue is a more interesting complication than anything currently offered in the Omega catalogue. If you’ve not had a chance to play with it’s annual calendar + GMT via the “command bezel,” I encourage you to just for fun - it’s the most satisfying and impressive mechanical watch interaction I’ve had.

Archer

I don't speak for the poster you have quoted, but my impression reading it is different from yours. You intentionally edited out the part that I believe he was emphasizing...

No one in their right mind would argue that Omega and Rolex are not both mass produced mid-tier luxury brands, but this is the point - the fanaticism for Rolex is in itself quite astonishing when viewed in that very context. That's how I read it.

On the second question, an annual calendar isn't a particularly interesting complication to me, but this is more of a subjective thing. Someone on another forum recently posted a vintage Rolex with a full calendar and moonphase, and you would have thought it was a horological masterpiece of some kind. These are fairly simple complications in the big picture...