I think the old guard is going to adjust to the market. The internet and all the like have caused whole industries to rethink their strategies. Watches are not excluded. Hotels have experienced it with AIR BNB, Taxi's with UBER and LYFT, even the US auto industry has felt it with the introduction of Tesla and it's direct sell strategy. While I don't know the watch industry enough to predict what they will have to do to regain their foothold, I imagine they are not just standing by waiting on the rebound. I have noticed a trend of vintage inspired watches that have been priced directly in line with what their vintage counterparts are selling for. I do not think this is by coincidence, I think they are trying to undercut the vintage market. They are saying why buy old, when you can buy new, better (bigger size, better materials) and for the same price.
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