cvalue13
·Omega is the maker of said watches, so if they call it a Moonwatch, it's a Moonwatch.
Thus ends the lesson.
Sure “moonwatch” is in one sense a proper noun employed by Omega. But saying “the marketing term ‘moonwatch’ is a marketing term” is a pretty uninteresting platitude.
Because “moonwatch” is also an adjective, and that’s what some here are discussing: regardless of Omega’s proper noun, does the adjective still hold?
If a group of watch collectors and enthusiasts agree with that or not is immaterial to the name of the watch given by the company that makes the watches and names them
I couldn’t disagree more.
Omega’s marketing team only *calls* it a moonwatch because there’s a story out in the real world that connects some characteristic of value to the watch in the minds of buyers.
In other words, it’s only because the adjective sense of “moonwatch” that Omega marketing clings to its proper noun. Not the other way around.
And so, it’s entirely relevant that a “group of watch collectors and enthusiasts” are here musing over whether or how much the adjective “moonwatch” continues to apply, despite Omega’s labels.
And that discussion between enthusiasts could be viewed even as important, precisely because Omega’s marketing could be inclined to at some point stretch its proper noun too far for their sensibilities:
We might pay Omega a lot for a watch that’s actually been on the moon;
We may pay Omega less but still a lot for a watch that was right next to it on the production line;
… on the same production line in the same year;
… on a different production line a different year;
… made differently altogether;
… a potato labeled “moonwatch.”
Omega’s marketing term “moonwatch” is intended to bootstrap the value of each former step into the latter step.
When enthusiasts here are discussing whether that story out in the real world does - as buyers - sufficiently connect to a given watch, it’s not that they’re ignorant that “moonwatch” is a marketing term, it’s instead that they’re putting a critical eye on that marketing attempt.