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Wivac
·A group of 'provocateur ' artists are planning on choppping up a Danish artists piece they bought , to create '200-300' watches for their Letho brand of watches. Artist is a bit miffed.
In October, they revealed plans to use the canvas as raw material to manufacture between 200 and 300 watches for Letho, their new brand, which they aim to sell for 10,000 Danish kroner (£1,150) each.
"We needed an artist that was esteemed by experts because we also needed to get a reaction,” Thorleifsson said. “If we just took a $100 canvas, no one would really care. It needed to be a true masterpiece.”
The duo, who also together run a Copenhagen design studio, have purchased paintings by three other recognised Danish artists, John Kørner, David Birkemose and Jens Birkemose, helped by funding from an unnamed patron.
Courtesy of:
https://www.theguardian.com/world/2019/dec/02/danish-artist-tal-r-paris-chic-watches
I think this is what they're going for, on the link below
https://lethoart.myshopify.com/collections/all
Its under the Kunst link. Stop giggling at the back.
Actually quite interested to know if a high end watch was created out of this whether there would be more interest, rather than if its just a cheap movement and case with a bit of canvas slapped into it.
Cue argument about the doing what you will with a thing you bought.
In October, they revealed plans to use the canvas as raw material to manufacture between 200 and 300 watches for Letho, their new brand, which they aim to sell for 10,000 Danish kroner (£1,150) each.
"We needed an artist that was esteemed by experts because we also needed to get a reaction,” Thorleifsson said. “If we just took a $100 canvas, no one would really care. It needed to be a true masterpiece.”
The duo, who also together run a Copenhagen design studio, have purchased paintings by three other recognised Danish artists, John Kørner, David Birkemose and Jens Birkemose, helped by funding from an unnamed patron.
Courtesy of:
https://www.theguardian.com/world/2019/dec/02/danish-artist-tal-r-paris-chic-watches
I think this is what they're going for, on the link below
https://lethoart.myshopify.com/collections/all
Its under the Kunst link. Stop giggling at the back.
Actually quite interested to know if a high end watch was created out of this whether there would be more interest, rather than if its just a cheap movement and case with a bit of canvas slapped into it.
Cue argument about the doing what you will with a thing you bought.
