Buy the Ed White 321 before its too late

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Did I miss something fundamental here… the purpose of a watch is to tell the time… it’s not an investment - it’s a functional or luxury purchase… one can only wish all the flippers and speculators the very worst as the economy tightens

Just curious: why can’t one do a careful assessment of the market, like with stocks, bonds, real estate, cars, antiques, and decide to buy a watch as an investment? That fact that it’s functional, and can be a pleasing, aesthetic tool is a bonus.
 
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Just curious: why can’t one do a careful assessment of the market, like with stocks, bonds, real estate, cars, antiques, and decide to buy a watch as an investment? That fact that it’s functional, and can be a pleasing, aesthetic tool is a bonus.

You can certainly do this, actually you can do whatever you want with your watches, but I still find it boring to discuss this aspect of watches.
 
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You can certainly do this, actually you can do whatever you want with your watches, but I still find it boring to discuss this aspect of watches.

know what else isn’t an investment? Cars

when I think about buying a car, is it boring to consider depreciation and resale value?

are we or aren’t we talking about commodities here
 
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Just curious: why can’t one do a careful assessment of the market, like with stocks, bonds, real estate, cars, antiques, and decide to buy a watch as an investment? That fact that it’s functional, and can be a pleasing, aesthetic tool is a bonus.
Exactly right, stroll into an AD and buy a Blancpain or Girard-Perregaux at full list price and you have just flushed a good chunk of change that you will never recoup. If you like the watch and don't care about the sunk value that's fine. But there are some watches that have turned out to be good investments, some of it is luck but much of it can be chalked up to doing good research. Some watches will hold that value better than others, it's smart to recognize these watches and if you like them than buying them can have some financial reward sometime down the road. But buy only if you really want that watch for your collection.

With the price of watches now often over $10,000 or $20,000 for somewhat basic editions it makes sense to look at the underlying value of a purchase. If we were talking $1,000 watches it wouldn't make much difference, but spending over $10,000 I'll analyze the wiseness of that decision. Watches are an emotional purchase, but you can't ignore the basic soundness of your purchase.
 
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Just curious: why can’t one do a careful assessment of the market, like with stocks, bonds, real estate, cars, antiques, and decide to buy a watch as an investment? That fact that it’s functional, and can be a pleasing, aesthetic tool is a bonus.

There are obviously different reasons for collecting and I am of the opinion that watches are personal pieces. But to answer you question: Yes. You absolutely can buy a watch as an investment. Like every watch, cars, antique - investment pieces appreciate due to beauty, rarity, craftsmanship, and a particular quality that doesn't exist in other pieces. And the value of these pieces are driven by time. Without time, no one can see the rarity or quality and where the particular piece lies in context with everything else.

@speedy_fan is trying to build "hype" because the Ed White is being produced at a slower rate. It's mainly a guess based on a very limited data set. So if you want to buy an Ed White 321 to flip it immediately, yes, you'll make money off it. But there's no guarantee what it'll be worth 5 or 10 years down the line so I don't think you can call ANY modern watch an "investment piece".

If the idea of an "investment" is to flip immediately for a quick profit, forget the Ed White and buy a Moonswatch instead. They're cheaper, easier to obtain, and are getting a 100-300% return on eBay. 😁

 
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know what else isn’t an investment? Cars

when I think about buying a car, is it boring to consider depreciation and resale value?

are we or aren’t we talking about commodities here

Considering it is great. Discussing it, which is what he said was boring, is a different thing. And I agree, the discussion is boring and seemingly ubiquitous...
 
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I agree you should only buy and collect what you really like.. but if you think there’s even a chance you may want one down the line.. maybe it is best to be proactive before it’s too late
 
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Anyone else?

I'm hungry! If I'm bored, I leave. Tired, I take a nap.
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Anyone else?


I'm tired and bored with "watches are not investments" anytime someone mentions money.

While buying watches suffers from get rich quick scheming, sometimes people use the term investments when they simply mean getting a good value or deal. That goes hand in hand with collecting. How many times have people referred to the Speedmaster 101 chart of values? And the watches bought cheap at an estate sale? Or finding good values on ebay? Does that warrant comments on why watches are not investments?

I read the OPs post as an innocent (although commonly known) advice that anyone interested in the 321 Cernan should try to buy one because the prices are heading up and it may get impossible to get one soon. He or she also thinks it may rival the Daytona in value some day, (which deserves flaming because there's no way a Daytona will ever be as nice as the 321 Cernan.)

Hopefully this comes across as friends joining in a discussion over a beer, as opposed to trolling over the internet. Which reminds me about something my wife told me. She likes to read recipes online. While she gets ideas from them, she enjoys the comments sections the most. She says people lose their minds. There was a scrambled egg recipe that had 824 comments. People got very heated over the suggestion of adding different ingredients. Rolex vs Omega is nothing compared to scrambled eggs. 😀
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While buying watches suffers from get rich quick scheming, sometimes people use the term investments when they simply mean getting a good value or deal. That goes hand in hand with collecting. How many times have people referred to the Speedmaster 101 chart of values? And the watches bought cheap at an estate sale? Or finding good values on ebay? Does that warranty comments on why watches are not investments?

IMO there’s nothing wrong with a discussion of buying well, and it happens here all the time and people do not complain or call it boring. It happens a great deal in the vintage section, where people offer their thoughts on prices pretty regularly.

But that is very different than talking about buying a watch purely as an investment, asking what watch will gain the most, etc. That is what I personally find boring, and I’m not uncomfortable saying it.

I think there’s a bit of a divide I’ve seen on forums. While it’s certainly not universal, people who entered the watch collecting world in the last few years tend to either be more interested in, or more tolerant of the investment type discussions. People who were in the collecting world before the market went crazy are generally less interested or tolerant of it. I suppose it’s human nature that people don’t like change, and I think most collectors who have been involved for many years don’t see these discussions as a good change, as it detracts from the actual watch talk.

YMMV...
 
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IMO there’s nothing wrong with a discussion of buying well, and it happens here all the time and people do not complain or call it boring. It happens a great deal in the vintage section, where people offer their thoughts on prices pretty regularly.

But that is very different than talking about buying a watch purely as an investment, asking what watch will gain the most, etc. That is what I personally find boring, and I’m not uncomfortable saying it.

I think there’s a bit of a divide I’ve seen on forums. While it’s certainly not universal, people who entered the watch collecting world in the last few years tend to either be more interested in, or more tolerant of the investment type discussions. People who were in the collecting world before the market went crazy are generally less interested or tolerant of it. I suppose it’s human nature that people don’t like change, and I think most collectors who have been involved for many years don’t see these discussions as a good change, as it detracts from the actual watch talk.

YMMV...
The investment talk thing doesn't bother me as much on special watches like the EW 321, Snoopy, and other LE Speedmasters. It's just kind of annoying to me when people ask about regular production watch like the normal Speedy Pro, Seamaster 300M Pro, Seamaster 300, AT, etc. that Omega will produce as many as possible if the watch is going to lose value. The answer is almost always yes if you buy at MSRP. Even if you buy at a discount you will likely still lose money.
 
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I typically stay away from the 'investment' side of the hobby. You win some, you lose some when it comes to appreciation and secondary market values. But the 321 presents a FASCINATING case.

First off, the 321 is a niche watch. It 100% is. The amount of people looking to buy a new steel Speedmaster from an AD/OB and who are interested in paying $14,000 instead of $5,000 - $7,000 is very, very small. But... what's smaller is the availability of 321s versus the population of that small niche buyer's market. And what's even smaller is the current production of 321s. So, here's the unknown -- what is the number of people who want a 321, and at current (or even increased) production, how long will it take to satisfy those people?

It's the exact opposite of Rolex steel sports watches. For Subs, GMTs, and Daytonas, it really doesn't matter how many Rolex can produce, because the demand or market of buyers at retail is functionally infinite (even when you subtract out flippers).

So, I'm not sure I agree with the OP's premise, because I think the demand or market of buyers for the 321 at $14,000 is pretty limited, it's just more than the current or anticipated for a few years production. It may well equalize in 3-5 years or so. Who knows. I also strongly suspect (and no great insight here) that Omega will modulate 321 production up and down. I don't think Omega wants a 321 (or 2 or 3) in every OB showcase, and that Omega is very happy having a (legitimately) premium product with a waiting list.

Anyway, my $0.02, and thank you to @speedy_fan for raising a fun topic in a thoughtful way.
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I love my new ed white but I think it's a niche product that will never have Daytona hype and that's absolutely perfect!
 
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I love my new ed white but I think it's a niche product that will never have Daytona hype and that's absolutely perfect!

Just to be extra clear, I’m totally with @skipjack here - I love the 321 and what Omega accomplished, and I also hope and expect it will stay under the radar. Although unlike @skipjack, I don’t have a 321!
 
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Considering it is great. Discussing it, which is what he said was boring, is a different thing. And I agree, the discussion is boring and seemingly ubiquitous...

OP’s post and this thread wasn’t about investments until someone butted in, nonsequitur, to inject how watches aren’t investments.

Which has become the more boring conversation
 
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OP’s post and this thread wasn’t about investments

We can agree to disagree. This sure seems like "investment" talk to me.

I would highly recommend a STRONG buy on the stainless steel 321 Ed White.

Due to the long waitlist and demand for this model, sooner or later, it might potentially be a direct competitor with Rolex Daytona. This part only time will tell.
 
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The problem with watches as investments is that tastes can turn pretty quickly… How many of us can remember the craze for Rolex bubble backs?
 
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At least with the Bubble Back, the clue to the likely outcome was in the name...