It’s one factor for sure because this is a high profile release so you’d like to think they price where they think they would be able to sell. Personally, I think the price increase is just about ok based on movement and materials albeit it does push the Moonwatch into new territory which will be offputting to some. I suspect a Moonwatch will be 5.5k or thereabouts once the movement is rolled out so that might be a better comparison.
I take the point re the pieces you mention, but those are still languishing in AD’s and OB’s. I suspect these will be snapped up quicker, if only for the social media effect these days.
But it’s up to the individual as to whether they vote with their wallet or not.
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