Brand new to the hobby help with first major watch purchase please!

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TLDR – Two Questions:
  1. Am I getting swept up in the hype by considering a purchase from a Japanese seller on Chrono24, or does my research (see below) suggest I'm on the right track?
  2. Does anyone have strategies for ensuring the condition of a watch meets expectations when buying online?

This is my first post, and I’m new to the world of watch collecting (I’m based in the US)! What began as a simple interest in customizing my own watch mods has quickly transformed into a full-blown obsession, and I now find myself deeply immersed in all things related to watch collecting. To get straight to the point, I’m currently on the hunt for my first "luxury" timepiece—essentially an affordable grail, or perhaps an interim grail, if you will.
After much consideration, I’ve settled on a first or second-generation Omega Seamaster 300M. Recently, I took the leap and visited the Omega Boutique in Washington, D.C., where I was this close to walking away with the white dial Seamaster. However, I quickly realized I’m not quite ready to drop over $5K on my first true luxury watch. That said, I do have a budget of around $2K, which makes the first and second-generation Seamaster 300M a more feasible option.
I’m not one to "hunt" for watches by browsing random jewelry stores or secondhand retailers, so my search has shifted to the internet. From what I’ve learned, eBay and Chrono24 are two of the most popular platforms for sourcing watches from the 90s and 2000s. The challenge, however, is that evaluating the condition of a watch online is tricky, especially when I can't see the piece in person. Many watches in good condition are priced above my $2K budget. That said, I’ve found a seller on Chrono24 who has over 12K successful transactions and offers a number of first and second-generation Seamaster 300Ms in the mid-teens to low $2K range. However, I’ve come across some concerning information about how watches are sourced from Japan—particularly that some sellers don’t actually have the pieces on hand and only acquire them after a sale is made. This seller lists their watches as "in stock," and the photos seem to reflect different watches; the marks and scratches on the watches vary across different listings.
 
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If you are considering a specific watch, please post comprehensive photos and the asking price.
 
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If you are considering a specific watch, please post comprehensive photos and the asking price.
You're probably correct. I realized as I wrote that my post is more of a stream of consciousness. HA! I did a search on 2531.80 and found a thread talking about watchexchange and actually linking to a good prospect. In general, would you say that eBay, C24 and r/watchexchange are all viable sources? I dont want to make a rookie buying mistake. For example, I did some research on Grailzee yesterday and it appears buying there may not be the wisest move.
 
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They’re all viable sources but they all also have their fair share of scammers. It’s not possible to say “buying a watch from chrono is safe”, there are always expectations.
There’s also how you define a successful transaction. Some would say that if you receive the watch it’s successful. Most would say you need to receive the watch you bought in the condition you expected/it was presented in. This is where “buy the seller” comes in. This is less important for an experienced collector who can accurately assess a watch from 20 paces. For a rookie, if you’re not familiar with how a cases sharp lines should look, what the correct second hand is, which serial numbers align with tritium and which with luminova, you’re at the mercy of the seller being honest and accurate in their description.

So, I’d say find a trusted seller (or 3), not a trusted platform.
 
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To add my personal experience to this. I’d estimate I’ve bought well over a hundred watches on eBay without being stung. Sure some were dogs and clearly misdescribed or the seller was artistic with the photos to hide issues, and others were outright scams where the wqtch eas never shipped to me. However, I know how eBay works so I’ve never had an issue I couldn’t resolve.

I’ve haven’t bought a single watch of chrono24 or the Reddit one.
 
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Post a couple of ones you like here, pics and price, tell us what you like about the watch and things that concern you.

That model of watch there are couple of things to think about out of the gate. The bezel, they wear and fade with age, not always a bad thing, but there are also alot of aftermarket (non OEM) bezel inserts, so is it original and is it Omega? Next thing, bracelet, is it sufficient size? Condition? Wear? , then any proof of service? How is it running? Then polish? Are the edges defined? How is the finish?

In my opinion I think it's a good choice for first spend, I also think the price at the moment probably means they you won't lose much here if you sell in the future.

Good luck, and as others have said, buy the seller.

Re Japanese watches, their photos are tend to be very bright, not always easy to discern condition from over exposed pics, but nothing wrong with buying from japan, certainly lots of choice. Pay attention to any import charges if applicable
 
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Regarding your budget- the best advice I can offer you is to not buy the "cheapest" available example. This may seem counterintuitive, but buying luxury items is literally not about saving cost first. If it was, you wouldn't be looking at a luxury watch you don't need.
Some rules you should follow-

Know what the ref you want is worth, and plan on spending close to that amount. Use watchcharts to get a ballpark idea of value, do your own research, or ask here.

This leads to set your budget around what you want, not what you want to spend. Obviously there is a balance here, but we're talking about Seamasters, not Patek Calatravas. If you want a particular ref but it's just outside your price range, save up a little. Find a way to make that work, because one of the biggest mistakes new buyers to luxury watches make (besides trying to save a couple hundred bucks on the ref they actually want) is that they settle for the ever-so-slightly less expensive ref. Settling almost always costs you more in the long run. If you absolutely cannot afford the watch you really want, that's a different matter entirely but generally speaking someone who has enough free income to spend 2k on a watch can probably save up a bit more to have both buffer and a more reasonable budget.

Buy the seller. There is another Seamaster out there, guaranteed. Buying the seller helps reduce a lot of the stress and doubt around buying a luxury item. That said- If any bit of the transaction doesn't work smoothly, walk away. If the pictures are crummy, if the communication is poor, if anything seems off or bothers you, don't be afraid to walk.

And lastly- buy the watch you want. There's a ton of noise, a ton of rules on the internet, about exactly what a watch should look like, how big it should be, what color it should be, and where you should wear it (and even what strap it should be on). F*** that noise. You're not buying for some idiot spamming responses on a youtube video, you're buying for you. This one probably applies least to you since you already seem to have your mind made up, but it's worth saying for anyone else who stumbles across this thread and is considering purchasing their first luxury watch.
 
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You will buy the $2k watch and in less than 12 months want the $5k one as you always wanted it.

Buy the $5k one with piece of mind from a boutique and enjoy the experience a first big purchase gives you with unwrapping a new watch.

That $2k one will need a service which could be $500 for piece of mind and guaranteed waterproofness.

Trust me…..We see this exact dilemma play out with a new member ever few months.
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Japan has great watches. But that is also because Japan is full of people who know and love watches. If you are inexperienced then it's like being a beginner chess player playing against an expert. Following STANDY'S advice will end up with a happy ending. Keep reading and learning and you will have a better chance of finding a great watch in Japan. It's risky if you have little experience
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You will buy the $2k watch and in less than 12 months want the $5k one as you always wanted it.

Buy the $5k one with piece of mind from a boutique and enjoy the experience a first big purchase gives you with unwrapping a new watch.

That $2k one will need a service which could be $500 for piece of mind and guaranteed waterproofness.

Trust me…..We see this exact dilemma play out with a new member ever few months.

Exactly, and said more effectively and eloquently than my longer post.
 
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Regarding your budget- the best advice I can offer you is to not buy the "cheapest" available example. This may seem counterintuitive, but buying luxury items is literally not about saving cost first. If it was, you wouldn't be looking at a luxury watch you don't need.
Some rules you should follow-

Know what the ref you want is worth, and plan on spending close to that amount. Use watchcharts to get a ballpark idea of value, do your own research, or ask here.

This leads to set your budget around what you want, not what you want to spend. Obviously there is a balance here, but we're talking about Seamasters, not Patek Calatravas. If you want a particular ref but it's just outside your price range, save up a little. Find a way to make that work, because one of the biggest mistakes new buyers to luxury watches make (besides trying to save a couple hundred bucks on the ref they actually want) is that they settle for the ever-so-slightly less expensive ref. Settling almost always costs you more in the long run. If you absolutely cannot afford the watch you really want, that's a different matter entirely but generally speaking someone who has enough free income to spend 2k on a watch can probably save up a bit more to have both buffer and a more reasonable budget.

Buy the seller. There is another Seamaster out there, guaranteed. Buying the seller helps reduce a lot of the stress and doubt around buying a luxury item. That said- If any bit of the transaction doesn't work smoothly, walk away. If the pictures are crummy, if the communication is poor, if anything seems off or bothers you, don't be afraid to walk.

And lastly- buy the watch you want. There's a ton of noise, a ton of rules on the internet, about exactly what a watch should look like, how big it should be, what color it should be, and where you should wear it (and even what strap it should be on). F*** that noise. You're not buying for some idiot spamming responses on a youtube video, you're buying for you. This one probably applies least to you since you already seem to have your mind made up, but it's worth saying for anyone else who stumbles across this thread and is considering purchasing their first luxury watch.

Amazing advice here!

I will add that it looks tempting to find great deals for nice watches on the internet, but the reality is that it’s very difficult (and even more when starting). Not saying it’s impossible, but the probability of screwing up is high.

Another advice if you don’t want to explode your budget - wait a few months to see if you’re still as much attracted to a reference as you think. It’s easy to fall in love with pictures of watches on the internet, but tastes evolve VERY rapidly at the start.
 
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As the others have said, buy the seller. Don't be afraid to ask for more pics or even a video conference to see the watch live. A legitimate seller will probably be willing to do this. If you're buying first or second gen Seamaster, you should also consider Grailzee. They have an authentication process for all watches sold through their platform. If the watch is not legit, they will inform the buyer and advice them not to forward payment.
 
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USA

Keep in mind buying from Japan you will probably pay $100-$150 in customs. Not a big deal, all things considered, but you need to factor it in if you are on a tight budget.

I would steer clear of Reddit watchexchange. Most sellers demand irreversible payments like wire transfer, Zelle, Venmo, or PayPal friends and family. It's manageable if you know what you're doing and the seller has many positive sales. But for you, I'd steer clear. It's too easy to get burned when you have no recourse with ebay, your credit card company, Chrono24, etc.

On ebay for watches above $2,000 you will get ebay's authenticity program. I know some here scoff at it, and it's not perfect, but it removes a LOT of possible problems for your first big watch purchase. I've used it a handful of times as a buyer and several times as a seller. Overall I think it's of benefit to both the seller and buyer.

I've used Chrono24 a couple of times, but I find it to be cumbersome and not nearly as easy to use as ebay.

My other advice:

Condition is king. Especially the bezel. You can get a replacement bezel from Omega but they are pricey--over $300. It's best to find an example with a nice bezel to start with. But keep in mind there are fake bezels out there. I suggest you find a watch you like and post the photos here and we can check for fake parts and give advice on whether the watch is a go or no go.

Be patient. Hopefully this is a watch you will wear for years. Don't jump on a watch that doesn't meet all your requirements just because you want to get something on your wrist right away. You are searching for a model that is found in large numbers with new watches being listed every day. With patience you will find a watch that ticks all the boxes for you.

Ask about the timing on the watch and if there is a known service history. Most sellers don't discuss the condition of the movement, but given that an Omega service is something like $700 right now, it's an important consideration. The last thing you want to do is buy a watch that is running -30 seconds a day and has a low amplitude at full wind. That's watch that needs a service right away (by my standards anyway). Steer clear of something like that.
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You have received a lot of great substantive advice. I will not pile on too much except to say buy the seller.

I was in a similar position to you a few years back, even eyeing an older Seamaster. I purchased a 2264.50 on eBay from a seller with a lot of positive feedback, particularly as a watch seller. I received a piece that was as described and was very pleased with the transaction. I have since purchased a number of different pieces, including new from the AD. The 2264.50 was a great first luxury watch (which I still love and wear frequently) and a solid “stepping stone” piece.

Best of luck in your search.
 
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..The 2264.50 was a great first luxury watch (which I still love and wear frequently) and a solid “stepping stone” piece.
😍

Not just a stepping stone. A good ending stone also, should it come to that.

 
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All the advices given mirror my journey. At the end of day, 1. Stay calm and wait to buy what you want - there will always be another better watch out there. 2. Buy the seller, not the price. When in doubt, walk away. Don’t fret, there will always be someone selling the same watch. 3. Do not buy watch as investment. Watch value will depreciate depending on hype. Enjoy it as you like. 4. Read and read all resources (forum, watch magazine and review) to understand your need.

Enjoy the journey.
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Welcome to the forum @gramboda

The 1 and 2 gen Seamaster are great watches. I got a 2254 myself and I love it. Thake a look in the sales section on this forum, it might be one of the safest places to buy a watch. Take your time and stick around here to learn, your watch taste may change.

Are you sure you want an Omega? A new Seiko diver or Longines Hydroconquest are among many watches that could be had for the same price as a used Seamaster.

Good luck with your watch hunting.
 
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Welcome! Good advice here. Hold your horses, cool your jets. Don't jump of a cliff on your first luxury watch purchase. I've purchase many luxury watches from ADs to forums and I think that, based on your inexperience, you will benefit from A) buying from a domestic marketplace and avoiding importation time and cost, which can be hair pulling when you're excited, and a great pain if there's an issue and the watch needs to go back, B) buying on eBay and utilizing the Authenticity Guarantee service to ensure that your first in-hand reference OMEGA will be legitimate at all levels with zero-headache buyer protection, and/or C) waiting until you have the cash to purchase at fair market value + tax instead of hunting for that sweet deal, on your first watch, at least.

Whoever scoffs at eBay's Authenticity program is full of themselves. It's entirely legitimate within the eBay purchasing sphere and has stopped bad actors in their tracks. They do a good job, evaluate quickly, ship securely, and everything is guaranteed with full buyer protection so that, if one did slip through and you questioned it or were able to prove an issue, they would pay attention and take care of you.

Honestly, if you think you will have brand investment in OMEGA, it wouldn't hurt to just suck it up, keep gathering your pennies, and purchase your first watch new from an AD with their discount, enjoying the experience, and walking out with peace of mind and a full warranty. That can then be your reference experience and reference watch for all of your future OMEGA acquisitions. I think it's worth it.

Cheers, good luck, and make sure to show us where you land. 👍
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