@STANDY, I sincerely apologize. I know that with the written word, it is hard to pick up on the tonal inflecton, body language etc, but I am truly horrified that it could be perceived that I was making fun of death by birth. I assure you I am being sincere with my regret.
@Nobel Prize I always love your posts, but I'm having a hard time accepting your argument.
My criticism was not on the individuals and who they are, or their worth as people as people. I am sure they could be wonderful human beings. I would have loved to have seen an ad by Omega featuring Cindy Crawford and her children (akin to the Patek theme) but to make them ambassadors is another issue.
Ambassadors duty is not just "to look good and appear stylish". Ambassadors help define the brand identity. They are not like models in a print ads for cologne.
I'm fairly certain the Dali Lama is an unofficial Rolex Brand ambassador... so Ambassadors can do more than pose with watches.
When you look at the tradition of Ambassadors for watch companies (not just Omega/rolex) - they are generally best in class / experts in his/her respective field(s). They have achieved something that has defined their statuses. You state that she is a model, but is she the Top model in north america? You state that he could be studying hard in school, but is he the most celebrated/honored student in modern history?
Sergio, you mention the Bond cast as being nothing more than pretty, but remember, it is the characters being celebrated. Characters with courage, honour, style, grace etc - values that should align with the brand identity and values.
I'm not sure at all about the "keeping it real" Mcdonalds argument. Our success gives our children the opportunities to achieve something for themselves. I would send my children to an ivy league school so that they could become higher achieving, successful people - because just being born into wealth is not an accomplishment. Now I appreciate that the Crawford children may just be following the parents footsteps, and I would be proud if mine went into medicine, but the celebration of that accomplishment comes after graduating Medical school, not just for showing up.
I just feel that it was a bit premature, and disingenuous to "celebrate" the signing of these two as ambassadors based on their accomplishments.
@Riviera Paradise - I agree with everything you say, and agree that it will have a transient affect on me. - I am still very much in love with omega, hence the emotional response -
I will say however, that I find myself at odds with the current direction, and I do find that Grand Seiko has many of the qualities that drew me to Omega in the first place - I have never been about showing off "my crowning Achievements" to others, (I was just illustrating a point in strategy of marketing). But I find that Seiko's Focus on the product, its under the radar, amazing technology, detail and finishing, without being "in your face" is the attraction.. I've always been more drawn to the elegance without the arrogance nature of Omega... but that seems to be changing with the current shotgun approach.
Anyway - I'm happy to leave this issue with as little hard feelings as possible.
