Brand Ambassadors?

Nobel Prize · Oct 2, 2017

@Superdoc

Point taken. Ironically I was chatting about this with my wife will hiking yesterday and she had a similar point to yours. She did think your words where harsh but basically her point was:

“It’s not about who they are, but what they bring to the table. The Bond cast or Redmayne etc may or may not be to everyone’s taste but they are mature Proffesional that have worked for their stays. If I they where ambassadors for something I liked ( she does not give a hoot about Omega or any watch brand although she does like watches) I would be pissed too. Not because they are privileged, but because they don’t relate to me in any way and it hey represent the product... then they get on the way of my relationship with the product”

Not that far from your point @Superdoc , I think I was just a little turned of by the language and aggressiveness towards them as people.

Anyway.... there’s always Snoopy

yinzerniner · Oct 2, 2017

@Superdoc
I think ultimately your preference for " Brand Ambassadors," official or unofficial, are strictly based on personal tastes and consumerism ie attaching emotional meaning onto inanimate products. Just say "I don't like these kids as brand ambassadors because I don't like these kids, and THIS is why I don't like them" instead of trying to ascribe a high and mighty pedestal that all "Brand Ambassadors" must ascribe to since BA's are representing a product you like.

BA's are paid to make consumers want a product, nothing else. They don't get to be BA's because of their humility, integrity, accomplishment, looks, wealth, or anything else that could be construed as a definable positive trait, they are simply attached to hopefully add some sort of perceived value to a good. They're not Nobel Laureates, and their accomplishments aren't on the same level as Purple Heart, Pulitzer, Peabody, or Presidential Medal of Freedom winners.

You're obviously very proud of your expensive watches which were purchased through funds earned through your hard work and success, and congratulations for all of that. For you they might be a tangible manifestation of rewards for your accomplishments and that's great too, but I think it's not the best policy to attach self worth to inanimate objects. Just because you like something which you bought due to good deeds doesn't mean that item MUST represent everything you find good.

On the other hand, if the American Medical Association announced Zendaya as their Brand Ambassador I might change my tune......

STANDY · Oct 2, 2017

Hey @Superdoc understand you are passionate about Omega and what goes on in the Omega world. I get that but it's comments like below that are not something that should be written lightly. How would you like to see this written about yourself or your children.
The internet is full of hurtful warriors on keyboards and to think this has been written ( on a watch forum ) about a couple of young people that have done well to not turn into unsavory characters like some privileged kids could have turned into. They have great achievements like any young person if you bothered to look into their family life. Maybe not the ones you want but every one has great achievements.
( won't go into the other side as I have removed it, as this is a watch forum after all )

Superdoc
The greatest achievement of these two so far has been not dying upon descending through the birth canal.
.

Riviera Paradise · Oct 2, 2017

STANDY
Hey @Superdoc understand you are passionate about Omega and what goes on in the Omega world. I get that but it's comments like below that are not something that should be written lightly.

Wow, perhaps we are going a bit overboard with the level of criticism here? Superdoc has already formally apologized for any offence and clearly his first post was an emotional response...a "WTF" moment for him in terms of deception with a brand that he has developed an emotional attachment to. He has recognized his initial choice of words was unfortunate and linking his POV of a luxury watch brand value with his own personal financial and work achievements might have come across the wrong way (something he later clarified).

I honestly think anyone with over +1K posts on the OF surely is emotionally linked in some way with the Omega brand or Omega products and I believe OF members like to think that Omega is listening to our viewpoints...to a certain extent I think they are. So we will all sometimes rant and rave about something we don't like from Omega...and go overboard in the phrasing / tone of our posts (I include myself as a guilty party on this). But surely after a formal apology we should let bygones be bygones and turn down the aggro level a few notches? Especially today?

yinzerniner
BA's are paid to make consumers want a product, nothing else. They don't get to be BA's because of their humility, integrity, accomplishment, looks, wealth, or anything else that could be construed as a definable positive trait, they are simply attached to hopefully add some sort of perceived value to a good. They're not Nobel Laureates, and their accomplishments aren't on the same level as Purple Heart, Pulitzer, Peabody, or Presidential Medal of Freedom winners.

I agree 100% that BAs should only meet a commercial requirement to add perceived value to a brand / product.

BUT...the fact is that Omega has in the past sought BAs of a higher standing than some recent signings, and I believe some on the OF are concerned that this might be the initial symptoms of a wayward commercial strategy that might have a negative impact on Omega down the road and/or divert their product line to tastes and designs that might not be ideal (from our WIS perspective).

I for one only purchase modern Omegas, so I do want to them to be successful and produce new interesting products. I gain nothing if Omega is less successful: I will have less options to buy in the future as a collector and my Omega watches will probably suffer an additional drop in value retention.

Of course if they do chose to go down a path for financial gain that diverts the brand and product range to such an extent that I feel I have no interest in Omega...well, I will stop buying and probably start flipping😀.

Foo2rama · Oct 2, 2017

This whole argument reminds me of this.
https://www.avclub.com/rick-and-morty-s-worst-fans-don-t-deserve-rick-and-mort-1818667256

TLDR
We feel we own Omega, its our brand and we are allied to it. At the end of the day we do not, and Omega needs to do what they need to do to grow the brand outside people like us. In the case of Brook Shields children it is about social media reach, and targeting people that are not us. Hey it could have been worse it could have been the Kardashians...

People with huge Instagram reach into new and evolving markets is unfortunately cost effective brand marketing. Deal with it, this marketing is not towards us and has nothing to do with us. Just like the new Planet Oceans... there have been very very few of us excited at all over these huge watches marketed towards a young affluent market. They are not for middle aged collectors who lets be honest talk about and buy older pieces at much higher frequency.

Omega needs this young new market which is taking off post Apple Watch disappointment but like the idea of watches. Omega is moving upscale and going after Rolex type profit margins, which they well should as lets be honest from tech and quality perspectives they are dead even with much higher prices going for Rolex. Swatch group has Longines and Tissot to pick up the middle and lower market, this is much like how VW group realigned a few years back. VW was getting to upmarket and cutting into Audi sales, so they really cut back on new models to lower price to prevent cannibalization and more even product identity. Hey lets all admit the Pheaton is proof the Germans don't always think things through... lets make one of the best cars ever and make it a VW, with a price to match. It was better then the Bentley it was based on from a feature/tech standpoint. It blew away the A8 in all categories, and at the end of the day had a huge VW badge on front... people car my A@@. He I love them but from a marketing standpoint it as a pretty stupid thing to do and at the end of the day they did not sell well, due to the dissonance of super luxury car from VW.

Omega is finding their place, rising to Rolex levels, and they are going to try new things. My view point, let them try new things, if it works its good for all of us, it it doesn't then they try something new.

yinzerniner · Oct 2, 2017

Riviera Paradise
BUT...the fact is that Omega has in the past sought BAs of a higher standing than some recent signings, and I believe some on the OF are concerned that this might be the initial symptoms of a wayward commercial strategy that might have a negative impact on Omega down the road and/or divert their product line to tastes and designs that might not be ideal (from our WIS perspective).

Totally fair, and agree that if the signing of a BA marks a negative shift in product quality or strategy then such uproar is deserved. But again, there's NO evidence of such a shift so bemoaning such a hypothetical is not logical IMO.

And I really don't care whatever "standard" Omega had previously stood for with their BA's since the position is simply for adding perceived value. And that "standard" seems like a somewhat low bar once you go into the archives of the BA's and when/why they were chosen: Michelle Wie and Sergio Garcia, two of the whiniest and most petulant golfers in recent history, before they ever won majors.

Foo2rama
In the case of Brook Shields children

No, no no no no. It's that OTHER stunningly gorgeous brunette's children who people are huffing and puffing about.....
But yes, the Kardashians would have been pretty bad since they haven't been relevant since Star Trek: The Next Generation (@4:03)

Riviera Paradise · Oct 2, 2017

yinzerniner
if the signing of a BA marks a negative shift in product quality or strategy then such uproar is deserved. But again, there's NO evidence of such a shift so bemoaning such a hypothetical is not logical IMO.

I don't think I mentioned product quality😉. I do see a whiff of despair in trying to frantically find someone / something to improve social engagement with a younger generation. This my POV and it is a hypothetical, oh and the volume of "bemoaning" is still quite low.

I also "don't care" about the BAs in my watch purchases, they are completely irrelevant to me🙄. Indeed I would much prefer that Omega had the courage to completely drop the whole BA approach and let their products speak for themselves.

How about this? Omega: our products and our clients are our brand ambassadors. We know you are sufficiently sophisticated to make your own purchasing decisions without aspiring to some artificial media projected personality.

Riviera Paradise · Oct 2, 2017

Foo2rama
People with huge Instagram reach into new and evolving markets is unfortunately cost effective brand marketing. Deal with it, this marketing is not towards us and has nothing to do with us. Just like the new Planet Oceans... there have been very very few of us excited at all over these huge watches marketed towards a young affluent market. They are not for middle aged collectors who lets be honest talk about and buy older pieces at much higher frequency.

Very good points @Foo2rama.

I completely agree Omega need to reach out, use social media try new stuff etc. Still there is surely a limit to trying to pretend too hard to be something you are not...and end up looking like that embarrassing Uncle trying to do some sexy dance moves at a wedding party.

The transition to a traditional luxury brand that can engage across a wider range of demographics needs to be well handled. I just don't think Eddie or Cindy Crawford's kids were good choices to achieve that goal. I actually don't think they add any significant value and perhaps irritate to a certain extent the current client base...but hey that is just my layman marketing POV and surely they ran the stats in terms of what these new BAs might bring in terms of attracting a new following.

One thing I am 100% sure of: I really have spent too much of time discussing this on the OF.🙄

Nobel Prize · Oct 2, 2017

This is why we should all be buying Rolex.... Then again..... Kardassian clan is all Rolex ambassadors

citizenrich · Oct 2, 2017

#fakenews

tyrantlizardrex · Oct 2, 2017

Nobel Prize
This is why we should all be buying Rolex.... Then again..... Kardassian clan is all Rolex ambassadors

I can't afford Omega any more... and I definitely can't afford Rolex... who are the Invicta brand ambassadors? 😉

Nobel Prize · Oct 2, 2017

tyrantlizardrex
I can't afford Omega any more... and I definitely can't afford Rolex... who are the Invicta brand ambassadors? 😉

Godzila

Taddyangle · Oct 2, 2017

tyrantlizardrex
I can't afford Omega any more... and I definitely can't afford Rolex... who are the Invicta brand ambassadors? 😉

No clue who she is, I even looked her up on wiki and still no idea.

And I am with you on Omega, I can't afford them any more either. I am ready to move on. But first I need to buy a gold speedmaster to finish off my decades collection.

tyrantlizardrex · Oct 2, 2017

Taddyangle
No clue who she is, I even looked her up on wiki and still no idea.

And I am with you on Omega, I can't afford them any more either. I am ready to move on. But first I need to buy a gold speedmaster to finish off my decades collection.

"Aww hell no!"

yinzerniner · Oct 2, 2017

tyrantlizardrex
"Aww hell no!"

Couldn't have said it better myself, although I prefer the AFI-recognized, all-time great "Bring It On" in her lexicon of performances.
Had a chance to dine next to her a while back in Vegas, and it's impossible to put into words just how stunning she is in person. Honestly lights up the entire room and was very gracious in shaking hands and saying hi to everyone that came by. Ironically, was the same weekend that OJ was arrested....

tyrantlizardrex · Oct 2, 2017

yinzerniner
Couldn't have said it better myself, although I prefer the AFI-recognized, all-time great "Bring It On" in her lexicon of performances.
Had a chance to dine next to her a while back in Vegas, and it's impossible to put into words just how stunning she is in person. Honestly lights up the entire room and was very gracious in shaking hands and saying hi to everyone that came by. Ironically, was the same weekend that OJ was arrested....

I’m was going to post the trailer for 10 things I hate about you, still a favourite. 😀

Mozziebite · Oct 3, 2017

Sorry, did this thread just take a big

or have I just had an embolism? Who? What? Dine next to who in Las Vegas? Will Smith? Huh? 😕

tyrantlizardrex · Oct 3, 2017

I said:

tyrantlizardrex
I can't afford Omega any more... and I definitely can't afford Rolex... who are the Invicta brand ambassadors? 😉

Then @Taddyangle said:

Taddyangle
No clue who she is, I even looked her up on wiki and still no idea.

And I am with you on Omega, I can't afford them any more either. I am ready to move on. But first I need to buy a gold speedmaster to finish off my decades collection.

And then I said:

tyrantlizardrex
"Aww hell no!"

Because Invicta's Brand Ambassador is the female lead in Badboys II.

It's easy when you read the thread... 😉

Mozziebite · Oct 3, 2017

tyrantlizardrex
Because Invicta's Brand Ambassador is the female lead in Badboys II.

It's easy when you read the thread... 😉

Ah, gotcha. Thought I'd gone mad. 😀 I'd never even heard of Invicta, so never having heard of their "ambassador" either would follow. Imagine having ambassadors that no-one knows - go figure... 😗

tyrantlizardrex · Oct 3, 2017

Someone get this man an invicta!

Brand Ambassadors?

Nobel Prize

yinzerniner

STANDY

Riviera Paradise

Foo2rama

yinzerniner

Riviera Paradise

Riviera Paradise

Nobel Prize

citizenrich

tyrantlizardrex

Nobel Prize

Taddyangle

tyrantlizardrex

yinzerniner

tyrantlizardrex

Mozziebite

tyrantlizardrex

Mozziebite

tyrantlizardrex

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