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Banner days at Rolex.

blufinz52
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From the Robb Report yesterday.

On Wednesday, Morgan Stanley published a report that shows Rolex raked in 10.1 billion Swiss francs ($11.5 billion) for the first time in 2023. It achieved the historic amount as its retail market share grew by just over 30 percent due to ongoing demand from well-heeled clients. The billion-dollar total represents an 11 percent gain from 2022, according to the bank analysts and Swiss firm LuxeConsult calling Rolex’s current market share “unprecedented.”

https://robbreport.com/style/watch-collector/rolex-sales-reach-10-billion-for-first-time-1235527449/
 
gbesq
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Not bad for a charitable trust. 🙄 Relax, Rolex fans. I concede that they make good watches.
 
DaveK
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They made a smart move in selling all those Invicta knockoffs

Edit: And Cartier outsold Omega? I never gave their market position a thought, but this did surprise me
 
p4ul
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Imagine how much it could have been if only there had been watches in their shops!😉
 
Larry S
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p4ul p4ul
Imagine how much it could have been if only there had been watches in their shops!😉
Years ago a company I worked for put us through a weeklong finance boot camp where we had to run our own simulated firms. Most were of us were done or in deep trouble by Wednesday. Lessons: 1) cash flow is king. 2) Don't over invest in plant and equipment.
 
D
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Rolex knows what they are doing. Before long they will satisfy most demand and they will have watches available.
 
Poppyboy
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I still don’t understand how a company puts out over one million watches a year but has these crazy waitlists.
 
Foo2rama
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Poppyboy Poppyboy
I still don’t understand how a company puts out over one million watches a year but has these crazy waitlists.
Never underestimate the Cellini market in Asia. Lol
 
gbesq
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D drster
Rolex knows what they are doing. Before long they will satisfy most demand and they will have watches available.
Don't count on it. I agree that Rolex knows what they're doing. I just don't like what they're doing.
 
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